Feeds

PlayStation phone coming, hints Sony chief

Tablets too

The Essential Guide to IT Transformation

CES 2011 OK, so Sony's networking chief Kaz Hirai didn't announce the PlayStation Phone - or even confirm that this eagerly anticipated gadget is on the way, but he came darn close during his Consumer Electronics Show (CES) presentation this evening in Las Vegas.

He did confirm - twice, in case assembled hacks and analysts missed it first time - that Sony has a series of tablets in the pipeline, though whether Android, Windows 7 or both, he didn't say.

But Hirai did emphasise the a central part of Sony's strategy going forward through 2011 will be to leverage across its product range branding and expertise gained from specific parts of the line-up. He mentioned the PlayStation.

Sony PSP handheld gaming... er... telephone

One example is Sony Ericsson's Xperia Arc Android smartphone, which leverages both Sony's telly brand, Bravia, and one of its camera tech brands, Exmor, to emphasise the quality of the handset's screen and camera, respectively.

Sony has done this in the past - the Cyber-shot and Walkman phone lines, in particular - but Hirai implied we'll see a lot more of this in the year ahead and beyond.

Some major announcements will come very soon, he said with a teasing 'you know what I mean' grin on his face. It's tempting to read that as a reference to next month's Mobile World Congress phone industry shindig in Barcelona - surely a likely venue for a PlayStation Phone announcement. ®

Build a business case: developing custom apps

More from The Register

next story
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.