Feeds

Apple unwraps app store for proper computers

Can OSX offerings replicate fondle-slabware success?

Combat fraud and increase customer satisfaction

Apple has launched an online applications store for its Mac computers.

Cupertino hopes that its latest cloudy marketplace will replicate the success of its iPhone apps store and bring on board plenty of software coders for developing progs on the company's latest operating system, Mac OS X.

The latest store went live in the past hour and comes loaded with over 1,000 programs, including a combination of paid and free apps for punters who link to the stuff via Apple iTunes accounts.

In effect, the Jobsian outfit is hoping to shift its customers away from shrink-wrapped software programs over to making direct downloads of apps that are suitable for Apple's Mac platform.

For developers, the payout system works similarly to that already used on the firm's iPhone apps store.

Coders apply a price tag to their apps and scoop up 70 per cent of the revenue from sales. Apple gets the remaining 30 per cent slice of the pie.

And, like apps approved by Apple for the iPhone, the latest store will be a porn-free zone.

It's unsurprising that the company has simply applied the same business model it used for the iPhone online apps shop, which now dishes up more than 300,000 progs since its launch over two years ago.

But take-up of the Mac apps store might prove more difficult for the Steve Jobs-run tech vendor. ®

3 Big data security analytics techniques

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Inside the Hekaton: SQL Server 2014's database engine deconstructed
Nadella's database sqares the circle of cheap memory vs speed
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
IRS boss on XP migration: 'Classic fix the airplane while you're flying it attempt'
Plus: Condoleezza Rice at Dropbox 'maybe she can find ... weapons of mass destruction'
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
New Facebook phone app allows you to stalk your mates
Nearby Friends feature goes live in a few weeks
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.