Feeds

Apple unwraps app store for proper computers

Can OSX offerings replicate fondle-slabware success?

Maximizing your infrastructure through virtualization

Apple has launched an online applications store for its Mac computers.

Cupertino hopes that its latest cloudy marketplace will replicate the success of its iPhone apps store and bring on board plenty of software coders for developing progs on the company's latest operating system, Mac OS X.

The latest store went live in the past hour and comes loaded with over 1,000 programs, including a combination of paid and free apps for punters who link to the stuff via Apple iTunes accounts.

In effect, the Jobsian outfit is hoping to shift its customers away from shrink-wrapped software programs over to making direct downloads of apps that are suitable for Apple's Mac platform.

For developers, the payout system works similarly to that already used on the firm's iPhone apps store.

Coders apply a price tag to their apps and scoop up 70 per cent of the revenue from sales. Apple gets the remaining 30 per cent slice of the pie.

And, like apps approved by Apple for the iPhone, the latest store will be a porn-free zone.

It's unsurprising that the company has simply applied the same business model it used for the iPhone online apps shop, which now dishes up more than 300,000 progs since its launch over two years ago.

But take-up of the Mac apps store might prove more difficult for the Steve Jobs-run tech vendor. ®

Seven Steps to Software Security

More from The Register

next story
Whoah! How many Google Play apps want to read your texts?
Google's app permissions far too lax – security firm survey
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
Do YOU work at Microsoft? Um. Are you SURE about that?
Nokia and marketing types first to get the bullet, says report
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
OpenWRT gets native IPv6 slurping in major refresh
Also faster init and a new packages system
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.