Feeds

Video games go off quicker than tomatoes

Apples cheaper than oranges

  • alert
  • submit to reddit

The Power of One Brief: Top reasons to choose HP BladeSystem

We are grateful to Which? for working out that video games lose value faster than cars.

The organisation bought a copy of COD: Black Ops from a retail outlet for £44.99 - and then tried to sell it three days after its release to seven high street retailers. The buyback offers ranged from £16.70 to £33, with the worst representing a depreciation of 70 per cent compared with the recommended retail price.

Which? is a tireless campaigner on behalf of consumers and has done much good work over the year. But the car-video depreciation analogy is silly.

Cars cost lots of money. People need them and few can afford to buy new. After the initial plunge when the car is driven out of the show-room, demand ensures that residual prices are fairly high.

Videogames, even expensive games, are cheap - and come out of buyers' leisure budgets. Games are considered worth the money if they are worth the while - i.e. something that eats up dozens of hours of playing time.

And when you get tired of the game, you can flog it on the pre-owned price, to get a substantial discount on your next purchase. Alternatively, you can buy a pre-owned game on the cheap, so long as it is not a very recent release.

The pre-owned video games market is massive, and greases the wheels of new sales. This suggests that UK retailers are doing a good job here. But how long can it last? Publishers, what with their downloads, and online plug-ins and DRM and retailer Ts&Cs, could kill it with the flick of a few switches.

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Apple gets patent for WRIST-PUTER: iTime for a smartwatch
It does everything a smartwatch should do ... but Apple owns it
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.