Feeds

Intel touts 'Sandy Bridge' video chops

'Eye candy' men

Gartner critical capabilities for enterprise endpoint backup

CES 2011 Intel unveiled its new line of processors this morning at the Consumer Electronics Show in Las Vegas. The focus of the presentation wasn't raw performance or "power per watt", as was true in other processor intros. The focus was "eye candy".

"The built-in visual capabilities enabled by these new processors are stunning," said Intel PC client honcho Mooly Eden in a statement accompanying the rollout.

That statement, tellingly, was entitled: "Intel Brings 'Eye Candy' to Masses with Newest Laptop, PC Chips."

Intel 2nd Generation Core Processor die

Intel's new Sandy Bridge 2nd Generation Core processors

Although details of the new processor line – codenamed "Sandy Bridge" but now known as 2nd Generation Intel Core processors – have been known for some time, today's introduction focused on the line's video and graphics capabilities.

What Intel calls its "visibly smart" effort includes an upgrade of Intel's Wireless Display (WiDi) tech, which streams video wirelessly from PC to HDTV. The new version 2.0 increases resolution to 1080p, and – more important for the content-creation industry – it includes "content protection", a feature that is undoubtly of great interest to announced partners such as Twentieth Century Fox Home Entertainment and Warner Bros. Digital Distribution.

Another "eye candy" feature that was announced on Wednesday is the rather cleverly named Intel Insider, a video-delivery service that will allow you to stream video from content partners such as Warner's WBShop to watch on your 2nd Generation–equipped PC or on an HD television connected over HDMI. Watch it, that is, after the service goes live sometime this quarter.

Intel says that a third new feature, given the marketing moniker of Quick Sync Video, "takes the wait out of editing and sharing videos with astonishing performance that completes in minutes what used to take hours." When announcing the new processor line's video prowess last September, Intel chief media architect Hong Jiang said that its tricks would include "a color-processing capability we're calling 'consumer electronics–quality color processing'."

Other features in the new line include many that have been public for some time, including support for Advanced Vector Extensions (AVX), Turbo Boost 2.0, and on-chip Intel HD Graphics.

Intel's integrated graphics have never been known for their peppiness, and it remains to be seen whether this latest iteration will live up to Chipzilla's promise of enabling "significant graphics performance improvements over previous-generation graphics for both HD media processing and mainstream gaming." ®

Boost IT visibility and business value

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.