Feeds

Blue Coat gain is Emulex loss

Chief Marketing Officer jumps ship

Top 5 reasons to deploy VMware with Tegile

Steve Daheb, Emulex chief marketing officer, has jumped ship and landed the same position at Blue Coat Systems, the WAN acceleration vendor.

The deed was announced by Blue Coat in the dog days of December, and Daheb gets an SVP title as well. He is "responsible for the company’s unified global marketing initiatives, corporate branding and positioning, corporate and marketing communications and regional and field marketing worldwide."

At Emulex he was also CMO and an SVP, with business development responsibilities. He was doing a good job it seems: the CMO Institute named Daheb as one of the Top Ten Chief Marketing Officers of 2009 in its CMO Awards (announced in April 2010).

In June he was named as a finalist for the American Business Award Marketing Officer of the Year category, because, Emulex said, of "his vision in driving a rebranding and repositioning initiative at Emulex, including building new corporate, channel, product and communications marketing strategies."

Maybe there was no prospect of him rising further at Emulex, after COO Jeff Benck was promoted to president in August, and he needed something extra to get jaded executive juices flowing?

So Emulex needs a new CMO. Where will it look? It could take a peek at competitor QLogic but that firm's marketing boss, Scott Genereux, had world-wide sales responsibility and Emulex already has Jeff Hoogenboom running its w-w sales; it does not need a new sales head. Also Genereux has gone off to become Nirvanix' CEO and QLogic is looking for a new marketing boss too.

With Mellanox buying Voltaire there ought to be a marketing head freed up. Emulex' recruiters could give Voltaire's marketing VP, Asaf Somekh, a call. Perhaps he'd fancy a move from Israel to Silicon Valley? ®

Beginner's guide to SSL certificates

More from The Register

next story
Ellison: Sparc M7 is Oracle's most important silicon EVER
'Acceleration engines' key to performance, security, Larry says
Oracle SHELLSHOCKER - data titan lists unpatchables
Database kingpin lists 32 products that can't be patched (yet) as GNU fixes second vuln
Lenovo to finish $2.1bn IBM x86 server gobble in October
A lighter snack than expected – but what's a few $100m between friends, eh?
Ello? ello? ello?: Facebook challenger in DDoS KNOCKOUT
Gets back up again after half an hour though
Troll hunter Rackspace turns Rotatable's bizarro patent to stone
News of the Weird: Screen-rotating technology declared unpatentable
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.