Feeds

Blue Coat gain is Emulex loss

Chief Marketing Officer jumps ship

Remote control for virtualized desktops

Steve Daheb, Emulex chief marketing officer, has jumped ship and landed the same position at Blue Coat Systems, the WAN acceleration vendor.

The deed was announced by Blue Coat in the dog days of December, and Daheb gets an SVP title as well. He is "responsible for the company’s unified global marketing initiatives, corporate branding and positioning, corporate and marketing communications and regional and field marketing worldwide."

At Emulex he was also CMO and an SVP, with business development responsibilities. He was doing a good job it seems: the CMO Institute named Daheb as one of the Top Ten Chief Marketing Officers of 2009 in its CMO Awards (announced in April 2010).

In June he was named as a finalist for the American Business Award Marketing Officer of the Year category, because, Emulex said, of "his vision in driving a rebranding and repositioning initiative at Emulex, including building new corporate, channel, product and communications marketing strategies."

Maybe there was no prospect of him rising further at Emulex, after COO Jeff Benck was promoted to president in August, and he needed something extra to get jaded executive juices flowing?

So Emulex needs a new CMO. Where will it look? It could take a peek at competitor QLogic but that firm's marketing boss, Scott Genereux, had world-wide sales responsibility and Emulex already has Jeff Hoogenboom running its w-w sales; it does not need a new sales head. Also Genereux has gone off to become Nirvanix' CEO and QLogic is looking for a new marketing boss too.

With Mellanox buying Voltaire there ought to be a marketing head freed up. Emulex' recruiters could give Voltaire's marketing VP, Asaf Somekh, a call. Perhaps he'd fancy a move from Israel to Silicon Valley? ®

Internet Security Threat Report 2014

More from The Register

next story
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Cray-cray Met Office spaffs £97m on VERY AVERAGE HPC box
Only 250th most powerful in the world? Bring back Michael Fish
Microsoft brings the CLOUD that GOES ON FOREVER
Sky's the limit with unrestricted space in the cloud
'ANYTHING BUT STABLE' Netflix suffers BIG Europe-wide outage
Friday night LIVE? Nope. The only thing streaming are tears down my face
IBM, backing away from hardware? NEVER!
Don't be so sure, so-surers
Google roolz! Nest buys Revolv, KILLS new sales of home hub
Take my temperature, I'm feeling a little bit dizzy
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.