Feeds

Android Marketplace gets AT&T billing

Get your apps without paying Google... directly

Providing a secure and efficient Helpdesk

Google's Android Marketplace has added AT&T to the short list of network operators who'll collect your money on behalf of developers.

In the US, T-Mobile has been offering operator billing for a while, but now that option is also available to AT&T customers who don't want to sign up to Google Checkout just to get an app or two downloaded onto their phone.

Operator billing is important not only because it removes the complexity of signing up to another online account, but it also maintains the network operator as the owner of the customer relationship in a way that Apple (and Microsoft) would not condone. Google is happy to sit in the background and leave the financial stuff to the network operator, who might well be happy as in the role of bit pipe with the additional role of account manager.

Google Market Screen Shot

Not that Android users can exactly divorce themselves from the chocolate factory just yet - Gmail on mobile still offers a vastly superior experience to the default email client using IMAP, and who could live without the 3D-mapping experience Google offers? Not to mention that existing Android users have already been through the pain of setting up suitable accounts...

But as Android handsets work themselves down towards the lower end of the market, they'll fall into the hands of technically-illiterate users who'll be more reluctant to complicate things, which is when operator billing becomes really important. ®

Security for virtualized datacentres

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.