Feeds

Microsoft has shifted 1.5 million Windows phones

Boss lets secret number slip...

High performance access to file storage

Microsoft has been telling the world that it's shifted 1.5m Windows Phone 7 handsets, though what proportion have arrived into the sweaty palms of users we don't know.

The number comes from Achim Berg, VP of marketing for the platform, who let it slip during a hard-hitting interview with his own PR department. But it's the number shipped by manufacturers rather than handset activations, so we don't know how many Windows Phone 7 devices are actually being used.

Microsoft does, of course: these days any significant OS is regularly reporting back to its designers who can tally the numbers in real time, but that's not the figure Microsoft has chosen to share. 1.5 million handsets is not to be sniffed at, not much anyway, even if some of them are still wrapped up under the tree and others are languishing on store shelves.

Microsoft hasn't so much been hemorrhaging money on Windows Phone 7 as firehosing it, spending at least half a billion dollars on promoting the platform. Windows Phone 7 is pretty, and would no-doubt have stolen the market if Apple hadn't already staked out such a significant claim. But it still needs work.

Microsoft is attracting developers to the platform, which now has an application store stocked with more than 4,000 apps despite being only two months old. That's not really surprising - Microsoft has always known how to treat developers: gcc fans might find Visual Studio a bit Noddy, but to the majority it's the tool of choice.

The number doesn't make Windows Phone 7 a success, but it doesn't make it an embarrassing failure either.

"We’re comfortable with where we are, and we are here for the long run; Windows Phone 7 is just the beginning" said the VP. 1.5m is nothing to shout about, but it is a reasonable first step towards becoming a viable competitor. ®

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Video games make you NASTY AND VIOLENT
Especially if you are bad at them and keep losing
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.