Feeds

The unceasing storage rush

Flash floods

Maximizing your infrastructure through virtualization

A flood doesn't even begin to describe the unceasing rush of storage news.

In recent days Dell has inked a closer deal with CommVault and bought Compellent; Bocada has introduced Prism Lite to provide backup reporting for SMBs; BlueArc is partnering with WAN accelerating Aspera to get files to and from BlueArc's hardware-accelerated NAS filers faster; F5 is extending its ARX file virtualisation product to the cloud; Xiotech has improved integration of its ISE storage bricks with VMware; Emulex is working on end-to-end data integrity for Fibre Channel; and Asigra and Artisan Infrastructure have teamed up to allow managed service providers (MSPs) and value added resellers (VARs) anywhere to offer their own cloud back-up services based on NetApp storage to compete more effectively with larger hosting firms.

The cloud and server virtualisation are like twin onrushing trains that nobody can stop or deny. Supplier have to get on board both trains or be left behind by a market about to take a twin paradigm shift. There is a rush of cloud storage access and cloud-as-just-another-storage-tier startups.

To cap this, or to add further interest, there is a paradigm shift going on in storage array-land with various flavours of flash inserted into the RAM-to-array storage stack and threatening, ultimately, to destabilise the entire fast hard disk drive industry.

These trends are prompting storage startup activity and supplier consolidation as existing suppliers buy in the technologies they perceive they need, both to get on board the flash train and to build better converged IT system stacks to offer to cloud providers.

There are gigantic threats on the horizon for storage providers. If corporates adopt cloud storage in significant amounts sales of networked storage arrays could face a catastrophic decline. If flash takes off and the cloud becomes the consumer and SOHO storage preference then sales of external drives could simply crash.

If MLC flash does become affordable and reliable then notebooks first and desktops second could adopt it in a rush, leaving future sales of notebook disk drives and Barracuda and Caviar 3.5-inch desktop drives hugely at risk.

If the router suppliers wake up and decide it's easy to add storage to a router and a cloud on-ramp to to their own or a telco's cloud vault, then existing external storage supply chains will be ravaged. What will Iomega, Drobo, Buffalo, LaCie and others do then?

If the HDD industry fails to make the transition from PMR technology to the next recording technology in prompt and cost-efficient order then it could face, literally, a flash flood. ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
Carbon tax repeal won't see data centre operators cut prices
Rackspace says electricity isn't a major cost, Equinix promises 'no levy'
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.