Feeds

eBay buys into German fashion club

Buy it now without trying it on

Boost IT visibility and business value

eBay has lashed out $200m for a German online "fashion club" as the international tat bazaar looks to consolidate its position as the top destination for fashion fans who don't feel the need to actually try on clothes before they buy them.

brands4friends is described as "Germany’s largest online shopping club for fashion and lifestyle".

The three-year-old company sells "sells high-quality goods from renowned fashion and lifestyle brands at significantly reduced prices". The site's 3.5 million members get limited special offers on the likes of Calvin Klein and Diesel on a daily basis, making it a sort of pant-fancier's Groupon.

“With the acquisition of brands4friends, we will enter the online shopping club market with an established and dynamic partner who has the expertise, relationships and passion to match our own ambition," said eBay senior veep for Europe Doug McCallum.

eBay also gets brands4friends's stake in the UK's secretsales.com - which currently features a pic of a trendy young couple with lots of designer scarves but apparently no shoes - as well as brands4friends.jp.

eBay said it has been investing heavily in its "fashion" business over the last 18 months and has also bought into the daily deals concept.

In fact, a quick peruse of its UK site offers such sartorial pleasures as a Berghaus Men's Tyrol Jacket at 44 per cent off, or Diesel Plus Plus Feminine at £9.99.

With the addition of brands4friends, fashion editors and the rest of the glitterati will no doubt be falling over themselves to get the eBay look. ®

Build a business case: developing custom apps

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.