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'Don't panic: We're still Delicious,' says Yahoo!-owned Web2.0 outfit

Hopes social bookmarking service will turn page

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Social bookmarking service Delicious won't be shutdown by Yahoo! but is looking to sell its Web2.0 wares to a new suitor.

"While we have determined that there is not a strategic fit at Yahoo!, we believe there is a ideal home for Delicious outside of the company where it can be resourced to the level where it can be competitive," said Delicious in a defensive statement about its current status on Friday.

As we reported late last week, Yahoo! is in the process of retiring up to eight products, following the web portal's decision to cull 600 jobs globally.

Most of the roles up for the axe are said to be in the company's product division, which is headed up by Blake Irving.

Delicious was understood to be among the products expected to be killed off by Yahoo!, alongside Buzz, MyBlogLog and AltaVista.

The social bookmarking service was acquired by Yahoo! in 2005 – the same year the company bought photo-sharing website Flickr. In the summer of 2008, the founders of both companies quit the purple palace.

Since then Delicious and – to a much lesser extent – Flickr have limped along as Yahoo! properties. But the blogosphere will tell you that both products deserve a little more respect from their parent.

"We’re actively thinking about the future of Delicious and we believe there is a home outside the company that would make more sense for the service and our users," wrote the outfit, which is clearly publicly severing ties with Yahoo!.

"We’re in the process of exploring a variety of options and talking to companies right now. And we’ll share our plans with you as soon as we can." ®

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