Feeds

Struggling MySpace inks new Google deal

Chocolate Factory loving for Rupert

Internet Security Threat Report 2014

MySpace has finally inked a multi-year search and advertising deal with Google.

Financial terms of the agreement between the Mountain View Chocolate Factory and Rupert Murdoch's News Corp, which owns MySpace, were not revealed.

MySpace secured a handsome $900m search and keyword services deal with Google in 2006, but it expired in June, sparking speculation that the search overlord would turn its back on the unloved social networking site.

Google agreed to extend the agreement while it talked with News Corp about renewing terms for the company to sell ads relating to searches on MySpace and some other online properties Murdoch's media empire owns.

It's unclear how much the new agreement is worth, but it presumably didn't generate the same Web2.0 excitement as four years ago when MySpace looked like a much sexier online proposition to search giants.

The original sales, search and ad-sharing deal hinged on News Corp supplying plenty of traction to Google's ad network.

Prior to the deal with Google, Yahoo! had been pumping MySpace with ads courtesy of its Overture service.

The portal, however, lost a bidding war for MySpace's business that included Google, Microsoft and Yahoo.

News Corp paid $580m for MySpace in July 2005. It has consistently struggled to find ways to make some money from the acquisition, which was subsequently pummelled by Facebook.

In November this year, News Corp admitted it could pull the plug on MySpace's entire operation within the year. ®

Remote control for virtualized desktops

More from The Register

next story
BIG FAT Lies: Porky Pies about obesity
What really shortens lives? Reading this sort of crap in the papers
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The hidden costs of self-signed SSL certificates
Exploring the true TCO for self-signed SSL certificates, including a side-by-side comparison of a self-signed architecture versus working with a third-party SSL vendor.