Feeds

Struggling MySpace inks new Google deal

Chocolate Factory loving for Rupert

The essential guide to IT transformation

MySpace has finally inked a multi-year search and advertising deal with Google.

Financial terms of the agreement between the Mountain View Chocolate Factory and Rupert Murdoch's News Corp, which owns MySpace, were not revealed.

MySpace secured a handsome $900m search and keyword services deal with Google in 2006, but it expired in June, sparking speculation that the search overlord would turn its back on the unloved social networking site.

Google agreed to extend the agreement while it talked with News Corp about renewing terms for the company to sell ads relating to searches on MySpace and some other online properties Murdoch's media empire owns.

It's unclear how much the new agreement is worth, but it presumably didn't generate the same Web2.0 excitement as four years ago when MySpace looked like a much sexier online proposition to search giants.

The original sales, search and ad-sharing deal hinged on News Corp supplying plenty of traction to Google's ad network.

Prior to the deal with Google, Yahoo! had been pumping MySpace with ads courtesy of its Overture service.

The portal, however, lost a bidding war for MySpace's business that included Google, Microsoft and Yahoo.

News Corp paid $580m for MySpace in July 2005. It has consistently struggled to find ways to make some money from the acquisition, which was subsequently pummelled by Facebook.

In November this year, News Corp admitted it could pull the plug on MySpace's entire operation within the year. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.