Feeds

AOL buys Pictela's HD content marketing platform

Purchasing things will make everything all right

Secure remote control for conventional and virtual desktops

Ailing internet outfit AOL has flung some cash at advertising technology today, with the acquisition of Pictela.

Financial terms of the ad deal, the first of its kind since AOL was divorced from parent company Time Warner, were kept secret.

"We’ve taken one important step towards spotlighting quality ad content with Project Devil on AOL Media properties, and now we’re taking a second by bringing Pictela into the AOL Advertising family,” said AOL's global ad and strategy president Jeff Levick.

Since being set adrift by Time Warner, AOL has splashed cash on StudioNow, 5min Media, TechCrunch and Thing Labs in an effort to realign its struggling internet business.

New York-based Pictela, which describes its product as a "high definition content marketing platform", will operate as a separate entity within the AOL Advertising business.

AOL said it would continue to provide its products and services to outside partners, which include Yahoo! and Microsoft. ®

Secure remote control for conventional and virtual desktops

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.