AOL buys Pictela's HD content marketing platform
Purchasing things will make everything all right
Steps to Take Before Choosing a Business Continuity Partner
Ailing internet outfit AOL has flung some cash at advertising technology today, with the acquisition of Pictela.
Financial terms of the ad deal, the first of its kind since AOL was divorced from parent company Time Warner, were kept secret.
"We’ve taken one important step towards spotlighting quality ad content with Project Devil on AOL Media properties, and now we’re taking a second by bringing Pictela into the AOL Advertising family,” said AOL's global ad and strategy president Jeff Levick.
Since being set adrift by Time Warner, AOL has splashed cash on StudioNow, 5min Media, TechCrunch and Thing Labs in an effort to realign its struggling internet business.
New York-based Pictela, which describes its product as a "high definition content marketing platform", will operate as a separate entity within the AOL Advertising business.
AOL said it would continue to provide its products and services to outside partners, which include Yahoo! and Microsoft. ®
COMMENTS
AOL still going?
AOL still going? What do they actually *do* now?
A Match Made In...
...Bubbleville, the original Time/AOL was the perfect marriage of content and technology. Too bad it was ruined by culture clash.
Let us hope this aquisition helps poor castoff AOL find a spot in the tubes.
AOL UK or USA
It might be worthwhile qualifying to which AOL entity this article refers; the CarphoneWarehouse-owned AOL or the US AOL?
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