Feeds

Windows 7 really was some girl's idea, rules ASA

'I'm a PC' ads not misleading, says regulator

Combat fraud and increase customer satisfaction

The ASA has ruled that it's perfectly plausible to claim that Windows 7 was developed by a bunch of rugby players' girlfriends, "private-browsing" dads, and spud-faced kids in Spanish cafes rather than a bunch of highly trained, generously paid developers in Redmond.

The ruling came in response to eight complaints about one of the ads which ran earlier this year: to wit, "Alice's" claim that she invented the concept of recording and watching TV on her laptop after her boyfriend smashed the telly with a badly aimed rugby pass.

According to the ASA, eight complainants "challenged whether the ad was misleading, because it implied that the ability to watch television programmes on a PC was a new technology, when they understood that the feature had been available for several years on other operating systems".

Microsoft's response kicked off by saying that it had no intention of using the ad again, which might be a relief to its developers who are still having to convince their friends and family that Windows 7 really was their idea.

The firm added that it did not believe the ad actually claimed that watching TV via PC was a new idea, or was exclusive to Windows 7, but was simply to raise awareness of the OS's inbuilt capability. It added that Windows 7 was the only broadly available platform which supported both DVB-T and DVB-S without additional software.

Microsoft's agency, Traffic Bureau, added that the ads were "overtly fictitious" with a "comedic tone which portrayed a consumer claiming to be the mastermind behind certain Windows 7 features". It added that Alice's claim was meant to suggest "Microsoft had taken it from her in a deceitful manner". In a comedic and ficticious manner of course.

If this leaves you feeling that having to have the joke explained means it didn't really work, no matter. Microsoft's explanation was wholeheartedly accepted by the ASA, which declared the ad was not misleading. ®

3 Big data security analytics techniques

More from The Register

next story
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
OpenBSD founder wants to bin buggy OpenSSL library, launches fork
One Heartbleed vuln was too many for Theo de Raadt
Got Windows 8.1 Update yet? Get ready for YET ANOTHER ONE – rumor
Leaker claims big release due this fall as Microsoft herds us into the CLOUD
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.