Feeds

Windows 7 really was some girl's idea, rules ASA

'I'm a PC' ads not misleading, says regulator

Secure remote control for conventional and virtual desktops

The ASA has ruled that it's perfectly plausible to claim that Windows 7 was developed by a bunch of rugby players' girlfriends, "private-browsing" dads, and spud-faced kids in Spanish cafes rather than a bunch of highly trained, generously paid developers in Redmond.

The ruling came in response to eight complaints about one of the ads which ran earlier this year: to wit, "Alice's" claim that she invented the concept of recording and watching TV on her laptop after her boyfriend smashed the telly with a badly aimed rugby pass.

According to the ASA, eight complainants "challenged whether the ad was misleading, because it implied that the ability to watch television programmes on a PC was a new technology, when they understood that the feature had been available for several years on other operating systems".

Microsoft's response kicked off by saying that it had no intention of using the ad again, which might be a relief to its developers who are still having to convince their friends and family that Windows 7 really was their idea.

The firm added that it did not believe the ad actually claimed that watching TV via PC was a new idea, or was exclusive to Windows 7, but was simply to raise awareness of the OS's inbuilt capability. It added that Windows 7 was the only broadly available platform which supported both DVB-T and DVB-S without additional software.

Microsoft's agency, Traffic Bureau, added that the ads were "overtly fictitious" with a "comedic tone which portrayed a consumer claiming to be the mastermind behind certain Windows 7 features". It added that Alice's claim was meant to suggest "Microsoft had taken it from her in a deceitful manner". In a comedic and ficticious manner of course.

If this leaves you feeling that having to have the joke explained means it didn't really work, no matter. Microsoft's explanation was wholeheartedly accepted by the ASA, which declared the ad was not misleading. ®

Internet Security Threat Report 2014

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Whistling Google: PLEASE! Brussels can only hurt Europe, not us
And Commish is VERY pro-Google. Why should we worry?
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
prev story

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.