Feeds

Windows 7 really was some girl's idea, rules ASA

'I'm a PC' ads not misleading, says regulator

Secure remote control for conventional and virtual desktops

The ASA has ruled that it's perfectly plausible to claim that Windows 7 was developed by a bunch of rugby players' girlfriends, "private-browsing" dads, and spud-faced kids in Spanish cafes rather than a bunch of highly trained, generously paid developers in Redmond.

The ruling came in response to eight complaints about one of the ads which ran earlier this year: to wit, "Alice's" claim that she invented the concept of recording and watching TV on her laptop after her boyfriend smashed the telly with a badly aimed rugby pass.

According to the ASA, eight complainants "challenged whether the ad was misleading, because it implied that the ability to watch television programmes on a PC was a new technology, when they understood that the feature had been available for several years on other operating systems".

Microsoft's response kicked off by saying that it had no intention of using the ad again, which might be a relief to its developers who are still having to convince their friends and family that Windows 7 really was their idea.

The firm added that it did not believe the ad actually claimed that watching TV via PC was a new idea, or was exclusive to Windows 7, but was simply to raise awareness of the OS's inbuilt capability. It added that Windows 7 was the only broadly available platform which supported both DVB-T and DVB-S without additional software.

Microsoft's agency, Traffic Bureau, added that the ads were "overtly fictitious" with a "comedic tone which portrayed a consumer claiming to be the mastermind behind certain Windows 7 features". It added that Alice's claim was meant to suggest "Microsoft had taken it from her in a deceitful manner". In a comedic and ficticious manner of course.

If this leaves you feeling that having to have the joke explained means it didn't really work, no matter. Microsoft's explanation was wholeheartedly accepted by the ASA, which declared the ad was not misleading. ®

Next gen security for virtualised datacentres

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
(Not so) Instagram now: Time-shifting Hyperlapse iPhone tool unleashed
Photos app now able to shoot fast-moving videos
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.