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ITV, C4 catch-up players coming to PS3

Out this week

PS3 owners willsoon be able to watch ITV and Channel 4 programming. Both stations' catch-up TV viewers are being ported to the PlayStation.

ITV Player and 4oD will go live on the PS3 later this week, the Guardian reports.

The services join BBC iPlayer, which launched on the Sony games console last year. Unlike iPlayer, the ITV and C4 offerings also deliver advertising.

4oD, for one, is unlikely to make it to the Nintendo Wii, which has provided iPlayer for years, because the Wii platform can't deliver ads, Sarah Rose, director of commercial business development at Channel 4, told the paper. But she expressed an interest in getting the service onto the Xbox.

Government-owned Channel 4 has been talking to Sony about such a move for some time - news of their negotiations emerged back in June. Rose indicated the company is not yet talking to Microsoft.

The PS3 gained access to DVD rental operation Lovefilm's online streaming service last month. ®

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