Feeds

Feds arrest man who juiced Google's 'just be evil' search

Comeuppance for foul-mouthed bully

Choosing a cloud hosting partner with confidence

Federal authorities on Monday arrested a website operator accused of selling counterfeit eyeglasses who subjected customers to foul-mouthed tirades when they complained about the quality of the goods.

“GO FUCK YOURSELF COCKSUCKER ... I pee on your negative [comments]” Vitaly Borker, 34, of Brooklyn, New York, allegedly wrote in an October 27 email to one customer. He went on to claim he'd direct an assistant to “crush” the man's glasses and then “take the pieces of what is left of his glasses and use the label he sent to ship the powder back to him.”

Borker's brusque email-side manner was documented in late November by The New York Times, which claimed that the vast number of consumer complaints caused his DecorMyEyes.com website to boost sales thanks to the resulting boost in its Google ranking. In other words, the nastier he got, the more prominent his site became.

“I’ve exploited this opportunity because it works,” Borker was quoted as telling The NYT. “No matter where they post their negative comments, it helps my return on investment. So I decided, why not use that negativity to my advantage?”

Authorities who arrested Borker and searched his home allegedly found “several firearms and ammunition,” according to prosecutors. He has been charged with one count each of cyberstalking, making interstate threats, mail fraud and wire fraud. He is expected to be arraigned soon.

Google responded to the episode by announcing changes to its search algorithm that, in effect stops rewarding people for being evil. Google didn't disclose much about the fix other than to say engineers “developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience."

A PDF of the criminal complaint charging Borker is here. ®

Beginner's guide to SSL certificates

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.