Feeds

Google in 'better' copyright protection vow

Music and TV giant kiss-up

SANS - Survey on application security programs

As it seeks to make nice with the big name record labels, TV networks, and movie studios, Google has announced that it's working to provide better protection against online copyright infringement. At least in four small ways.

"As the web has grown, we have seen a growing number of issues relating to infringing content. We respond expeditiously to requests to remove such content from our services, and have been improving our procedures over time," Google general counsel Kent Walker said in a blog post. "But as the web grows, and the number of requests grows with it, we are working to develop new ways to better address the underlying problem."

For one, the company says it will improve its DMCA takedown system, reducing its average response time to 24 hours or less – "for copyright owners who use the tools responsibly." But at the same time, Google will improve its tools for those would wish to challenge a DMCA takedown with a counter notice.

The new tools will be applied to Google Search and Blogger first, with other services to follow.

Walker also said that the company will remove terms that are "closely associated with piracy" from its search auto-complete tool, work harder to remove copyright infringing websites from making money off its AdSense advertising program, and experiment with ways to make authorized previews of copyrighted content "more accessible" in its search results. "Most users want to access legitimate content and are interested in sites that make that content available to them (even if only on a preview basis)," Walker says. "We’ll be looking at ways to make this content easier to index and find.

At least one music industry giant is pleased – but only up to a point. "It is encouraging that Google is beginning to respond to our calls to act more responsibly with regard to illegal content," a BPI spokesman said in a statement sent to The Reg. "However, this package of measures, while welcome, still ignores the heart of the problem - that Google search overwhelmingly directs consumers looking for music and other digital entertainment to illegal sites.

“We call on Google to work actively with us to implement a technical solution that points music fans to sites that reward artists and everyone involved in creating music.”

As the owner of YouTube, Google has come under heavy fire from the music, TV, and movie giants for its treatment of copyright, and prior to purchasing the video sharing site in 2006, even Google execs described it as a "rogue enabler of content theft." The next year, Viacom, home to MTV and Comedy Central, filed a $1bn copyright suit against Google and YouTube.

Google won the case earlier this year, and it now licenses some copyrighted content for use on YouTube. But it's hoping to further improve relations with the music, TV, and movie giants. Mountain View is working to license tunes from the labels for its own online music service, and it's negotiating with TV and movie types to stop them from blocking access to online content on its fledging television platform, Google TV. ®

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.