Feds propose 'do not track' option for net surfers
'Privacy by design'
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The Federal Trade Commission recommended consumers be given a “do not track” option that prevents websites and advertisers from compiling data about their web-browsing habits.
In a report published Wednesday, the consumer watchdog agency said the privacy mechanism should come in the form of a cookie or other persistent web browser setting. It would give people a simple way to opt out targeted advertising campaigns that rely on detailed lists of the websites they view.
The recommendations come as online publishers “have been too slow, and up to now have failed to provide adequate and meaningful protection,” the report, which was unanimously approved by the FTC's five commissioners, stated.
The do not track option is part of what the report called “privacy by design,” in which consumers are given the ability to easily prevent their online habits from being collected and indefinitely stored. Under such a plan, advertisers would be required to delete data on a regular basis.
They would also be required to spell out privacy options in a streamlined and universal format rather than the typical “long, incomprehensible privacy policies that consumer typically do not read, let alone understand.”
A PDF of the report, which consumers have two months to comment on, is here. ®
COMMENTS
no, no, no
"the privacy mechanism should come in the form of a cookie or other persistent web browser setting."
No... The privacy mechanism should be as standard, and a persistent browser setting should be used to opt *in*
They've got this the wrong way round
How about a "DO Track" option for the "nothing to hide, nothing to fear" brigade who don't mind their data being mined, pimped and retained indefinitely, whilst the rest of us who object to being viewed as walking, talking bags of money by advertisers and marketers can be free to browse the internet privately, safe in the knowledge that we might be looking at ads that aren't specifically tailored to our browsing history.
How the hell's that going to work?
Hi website I don't want to track me. Please can you give me a cookie to flag that I don't want you to track me. Please then look for that cookie every time I go to your site so you'll know not to track me. To prove that you're tracking my desire to not be tracked, please log every time I visit.
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