Feeds

Feds propose 'do not track' option for net surfers

'Privacy by design'

Beginner's guide to SSL certificates

The Federal Trade Commission recommended consumers be given a “do not track” option that prevents websites and advertisers from compiling data about their web-browsing habits.

In a report published Wednesday, the consumer watchdog agency said the privacy mechanism should come in the form of a cookie or other persistent web browser setting. It would give people a simple way to opt out targeted advertising campaigns that rely on detailed lists of the websites they view.

The recommendations come as online publishers “have been too slow, and up to now have failed to provide adequate and meaningful protection,” the report, which was unanimously approved by the FTC's five commissioners, stated.

The do not track option is part of what the report called “privacy by design,” in which consumers are given the ability to easily prevent their online habits from being collected and indefinitely stored. Under such a plan, advertisers would be required to delete data on a regular basis.

They would also be required to spell out privacy options in a streamlined and universal format rather than the typical “long, incomprehensible privacy policies that consumer typically do not read, let alone understand.”

A PDF of the report, which consumers have two months to comment on, is here. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
SMASH the Bash bug! Apple and Red Hat scramble for patch batches
'Applying multiple security updates is extremely difficult'
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
Hackers thrash Bash Shellshock bug: World races to cover hole
Update your gear now to avoid early attacks hitting the web
Oracle SHELLSHOCKER - data titan lists unpatchables
Database kingpin lists 32 products that can't be patched (yet) as GNU fixes second vuln
Who.is does the Harlem Shake
Blame it on LOLing XSS terroristas
Researchers tell black hats: 'YOU'RE SOOO PREDICTABLE'
Want to register that domain? We're way ahead of you.
Stunned by Shellshock Bash bug? Patch all you can – or be punished
UK data watchdog rolls up its sleeves, polishes truncheon
Ello? ello? ello?: Facebook challenger in DDoS KNOCKOUT
Gets back up again after half an hour though
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.