Feeds

BlueArc wants IPO for Christmas next year

It's like engines and cars, see

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Comment BlueArc is hoping to have an IPO in early next year, and wants it to be known that no one reseller represents anything like half of its revenues.

We suggested BlueArc reseller HDS, which says it has sold more BlueArc products than BlueArc itself, might account for more than half of BlueArc's revenue. But this isn't the case.

BlueArc corporate communications head Kort van Bronkhorst used a car analogy to explain this. BlueArc builds car engines - NAS heads - which it uses in its own storage products and which its partners, like HDS, resell. BlueArc sells complete storage products and services, cars as it were, to its customers through its channel, using arrays from LSI, HDS and DataDirect Networks.

Consequently its storage revenues are vastly more than just the head revenues and HDS does not represent half or more of HDS' revenue. Van Bronkhorst said: "They (HDS) could very well sell more engines than we do, (but) we sell the whole car which brings in tremendously more revenue."

There is no way BlueArc would consider walking away from its channel, with Van Bronkhorst saying: "The channel is important for us, and will be even more so for the virtualisation announcements coming in January."

This could be followed, we might suppose, by an IPO announcement. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
Intel, Cisco and co reveal PLANS to keep tabs on WORLD'S MACHINES
Connecting everything to everything... Er, good idea?
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.