Feeds

HDS sells 'more BlueArc than BlueArc'

Four-year deal comes up trumps

Next gen security for virtualised datacentres

According to a person who should know, Hitachi Data Systems is now selling more BlueArc systems than BlueArc itself.

HDS sells its BlueArc-sourced high-performance NAS (Network-attached Storage) products through its channel, and has done for four years. HDS's channel has little overlap with BlueArc's own channel, we're told, and sells these FPGA-accelerated NAS filers to enterprises and the HPC (high-performance Computing market). What's clear is that it provides an enormously enhanced channel for BlueArc, whose own channel is US-centric.

BlueArc, which also has a reselling deal with SGI, received a $20m funding boost in July and has announced it will deliver deduplication using Permabit Albireo technology.

We're told that HDS's voice is very strong at BlueArc technology roadmap sessions because of this sales success. We have no idea of the number of systems sold or their value. HDS is not one to boast of the number of systems it sells – and privately-owned BlueArc is under no obligation to say how many systems it ships.

Taking OEM discounts into account, it could well be the case that HDS delivers around 50 per cent of BlueArc's revenue... If the HDS proportion of BlueArc sales continues to rise, then BlueArc may well ask itself why it bothers having a reseller channel at all: why not save the money and hand all channel sales over to HDS? ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
HP busts out new ProLiant Gen9 servers
Think those are cool? Wait till you get a load of our racks
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
Community chest: Storage firms need to pay open-source debts
Samba implementation? Time to get some devs on the job
Like condoms, data now comes in big and HUGE sizes
Linux Foundation lights a fire under storage devs with new conference
Silicon Valley jolted by magnitude 6.1 quake – its biggest in 25 years
Did the earth move for you at VMworld – oh, OK. It just did. A lot
Forrester says it's time to give up on physical storage arrays
The physical/virtual storage tipping point may just have arrived
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?