Feeds

HDS sells 'more BlueArc than BlueArc'

Four-year deal comes up trumps

Beginner's guide to SSL certificates

According to a person who should know, Hitachi Data Systems is now selling more BlueArc systems than BlueArc itself.

HDS sells its BlueArc-sourced high-performance NAS (Network-attached Storage) products through its channel, and has done for four years. HDS's channel has little overlap with BlueArc's own channel, we're told, and sells these FPGA-accelerated NAS filers to enterprises and the HPC (high-performance Computing market). What's clear is that it provides an enormously enhanced channel for BlueArc, whose own channel is US-centric.

BlueArc, which also has a reselling deal with SGI, received a $20m funding boost in July and has announced it will deliver deduplication using Permabit Albireo technology.

We're told that HDS's voice is very strong at BlueArc technology roadmap sessions because of this sales success. We have no idea of the number of systems sold or their value. HDS is not one to boast of the number of systems it sells – and privately-owned BlueArc is under no obligation to say how many systems it ships.

Taking OEM discounts into account, it could well be the case that HDS delivers around 50 per cent of BlueArc's revenue... If the HDS proportion of BlueArc sales continues to rise, then BlueArc may well ask itself why it bothers having a reseller channel at all: why not save the money and hand all channel sales over to HDS? ®

Internet Security Threat Report 2014

More from The Register

next story
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
729 teraflops, 71,000-core Super cost just US$5,500 to build
Cloud doubters, this isn't going to be your best day
Want to STUFF Facebook with blatant ADVERTISING? Fine! But you must PAY
Pony up or push off, Zuck tells social marketeers
Oi, Europe! Tell US feds to GTFO of our servers, say Microsoft and pals
By writing a really angry letter about how it's harming our cloud business, ta
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
SAVE ME, NASA system builder, from my DEAD WORKSTATION
Anal-retentive hardware nerd in paws-on workstation crisis
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.