Feeds

HDS sells 'more BlueArc than BlueArc'

Four-year deal comes up trumps

Designing a Defense for Mobile Applications

According to a person who should know, Hitachi Data Systems is now selling more BlueArc systems than BlueArc itself.

HDS sells its BlueArc-sourced high-performance NAS (Network-attached Storage) products through its channel, and has done for four years. HDS's channel has little overlap with BlueArc's own channel, we're told, and sells these FPGA-accelerated NAS filers to enterprises and the HPC (high-performance Computing market). What's clear is that it provides an enormously enhanced channel for BlueArc, whose own channel is US-centric.

BlueArc, which also has a reselling deal with SGI, received a $20m funding boost in July and has announced it will deliver deduplication using Permabit Albireo technology.

We're told that HDS's voice is very strong at BlueArc technology roadmap sessions because of this sales success. We have no idea of the number of systems sold or their value. HDS is not one to boast of the number of systems it sells – and privately-owned BlueArc is under no obligation to say how many systems it ships.

Taking OEM discounts into account, it could well be the case that HDS delivers around 50 per cent of BlueArc's revenue... If the HDS proportion of BlueArc sales continues to rise, then BlueArc may well ask itself why it bothers having a reseller channel at all: why not save the money and hand all channel sales over to HDS? ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
Attack of the clones: Oracle's latest Red Hat Linux lookalike arrives
Oracle's Linux boss says Larry's Linux isn't just for Oracle apps anymore
THUD! WD plonks down SIX TERABYTE 'consumer NAS' fatboy
Now that's a LOT of porn or pirated movies. Or, you know, other consumer stuff
EU's top data cops to meet Google, Microsoft et al over 'right to be forgotten'
Plan to hammer out 'coherent' guidelines. Good luck chaps!
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Manic malware Mayhem spreads through Linux, FreeBSD web servers
And how Google could cripple infection rate in a second
FLAPE – the next BIG THING in storage
Find cold data with flash, transmit it from tape
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.