Feeds

US woman @theashes stumped by cricketing tweets

What the hell is a wicket?

Boost IT visibility and business value

A US woman, with no interest in cricket, came to regret picking the twitter handle @theashes after she was bombarded with messages about the test match in Brisbane over the weekend.

The Massachusetts woman initially reacted with exasperation when her feed became overrun with talk of wickets, seamers and silly mid-offs. "This is not the account of the cricket match. Check profiles before you send mentions, its[sic] incredibly annoying and rude," said the woman, who usually tweets about taking care of children, knitting and movies.

Over the weekend, the as-yet-unnamed woman began to see the funny side of the inadvertent culture clash, her mood undoubtedly helped after offers to fly her to Australia and other endorsements as well as new followers came flowing in.

@theashes' follower count increased from around 300 to more than 6,000 over a few days while some of her new supporters began a #gettheashestotheashes campaign to send her to Australia. Qantas airlines offered to fly the young woman to Australia but she declined the offer, holding out for a ticket for her partner as well. She has yet to declare a preference for either England or Australia in the test series.

Sensing a commercial opportunity, and in the best traditions of US entrepreneurship, the woman began selling her own commemorative T-shirts over the weekend, printed with the legend "I am not a freaking cricket match", as if there was any doubt at this point. Proceeds were earmarked for the #gettheashestotheashes campaign.

Meanwhile the offers have continued to come rolling in. Vodafone, which is sponsoring the test match series, offered free tickets and a phone while a Ford dealer offered her the use of a car if she makes it to Oz before the test series ends with the close of the Sydney test match on 7 January, AFP reports.

It's likely the whole amusing culture clash first arose after Twitter users used her @theashes handle instead of a #theashes or #ashes hash tags, possibly due to a series of typos or in the mistaken belief that they were copying in an official feed on their messages. One official account is called @FollowTheAshes. ®

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.