Kids want Santa to bring iPads not consoles
Teenagers more discerning
Reg readers may be grizzled old gits who have no truck with all that shiny fluff that Jobs bloke puts out, but younger generations are in love with the stuff.
According to market watcher Nielsen, US kids aged between six and 12 are more likely to nag their parents for an iPad this Christmas than any games console, be it fixed or mobile.
Nielsen basis its numbers on a survey it conducted in the US in October. The iPad topped the list of desirables, with 31 per cent of junior-school kids wanting one. Compare that to 25 per cent for the Nintendo DS, 21 per cent for the PS3, 18 per cent for the Wii and just 12 per cent for the Xbox 360.
A computer came second on the list with, appealing to 29 per cent of the kids questioned - the same number that want an iPod Touch.
Non-Apple smartphones came in just ahead of the iPhone: 21 per cent to 20 per cent.
E-book readers scored a mere 11 per cent, book buffs will be shocked to learn.
Anti-fans, however, will be pleased to hear that Apple's products fared far less well with kids aged 13 and up. High Schoolers want a computer more than anything - whether Mac or PC, they weren't asked, it seems - with a score of 20 per cent of respondents.
Some 19 per cent want a TV - the same percentage linked to a non-Apple smartphone. By contrast, the iPhone was on the Santa list of just 13 per cent of youths questioned. Curiously, the Wii is desired by 15 per cent of this age group, ahead of the PS3 (13 per cent) and the Xbox (nine per cent).
Both PlayStation Move and Xbox Kinect appealed to fewer kids than the consoles do. You'd expect the latter to score low here - most of these kids probably have one or both - but it's interesting that the new motion-control add-ons have, so far, failed to fire their desires.
For the younger kids, Move and Kinect placed higher than the consoles themselves, but - again - not as high as the Wii. ®
Ah, yes, a recent conversation:
Campbell Jr. "Daddy, can I have an iPad?"
Campbell Snr. "Of course you can, dearest offspring."
Campbell Jr. "What? Really? For Christmas?"
Campbell Snr. "Don't be so bloody stupid. Start saving. Oh, and you'll need to budget for a PC to install iTunes on, it's not coming anywhere near anything I support."
She hasn't spoken to me since. I have a feeling she'll be relating the story to a therapist some years hence....
In other words
Whatever's been shoved down their throats by the marketing scum is what they want. Surprise, surfuckingprise. It's a fucking shiny object, they don't have a fucking clue what it does, they're just asking for it cos everyone else "seems" to be, rich brats take the lead and they all whine and cry so they can keep up. Of course, todays limp-wristed parents will succumb and spoil the fuckers with something they'll get bored of within 2 months. Smack on the side of the head is what they need, that and a hula hoop lol
Re: Grizzled old gits like myself...
As a grizzled old git and a reportard, all I have to say is:
"Mac or PC, they weren't asked"
Surely you mean "which brand of PC, they weren't asked, it seems".
I'm currently a Dell, because PCs are far too prone to virus infection. Also, Dells just work whereas PCs crash all the time. You, are you a Dell or a PC?
Do you prefer Android or Linux? Snow Leopard or MacOS? You want a laptop or a MacBook? Shoes or Nikes?
This is marketing-induced stupidity. On TV or in the Daily Mail it's OK (barely), but you guys should really know better. Especially as it really comes out of the blue, you deliberately added the very piece of stupidity that Nielsen managed to avoid. You almost had it right with the "non-Apple smartphones" but then "Mac or PC, they weren't asked". AAARRRGHH
That is all, sorry for the rant.
A hula hoop.....
a hula hoop, luxury that is, when I were a lad, I was lucky to get a piece of coal for Christmas.