Feeds
70%
Toyota Auris

Toyota Auris hybrid e-car

Town and out in a Prius-powered hatchback

  • alert
  • submit to reddit

Build a business case: developing custom apps

The second issue is the inherent conservatism of the car. Honda has been much bolder by making its second hybrid – the CR-Z, reviewed here – a sporty 3-door coupé, rather than simply a smaller, cheaper Insight.

Toyota Auris

Considering a Prius isn't too much more, the pricing seems unrealistic

For us Brits, perhaps the most compelling reason to buy an Auris, rather than a Prius, has nothing to do with its technical prowess, but simply that it is assembled here in Blighty, at Toyota's Burnaston plant in Derbyshire.

Verdict

Taken on its own merits, the Auris Hybrid is a decent car but I can't shake the feeling that, as a concept, it is just too conservative and more importantly priced too closely to the Prius. If I was thinking about shelling out 20 odd grand for a Toyota hybrid, the choice would be easy and it would be the Prius. For the extra few quid, what you get is bigger, faster, more refined and more stylish. ®

More E-Car Reviews...

Honda
CR-Z
Honda
Insight
Toyota
Prius
Mitsubishi
iMiEV

Boost IT visibility and business value

70%
Toyota Auris

Toyota Auris hybrid e-car

Hybrid mechanicals wrapped up in an anonymous five-door hatch body. It's the Prius for those who don't want to be seen driving one.
Price: From £19,139 to £20,882 RRP

More from The Register

next story
Just TWO climate committee MPs contradict IPCC: The two with SCIENCE degrees
'Greenhouse effect is real, but as for the rest of it ...'
Asteroid's DINO KILLING SPREE just bad luck – boffins
Sauricide WASN'T inevitable, reckon scientists
Flamewars in SPAAACE: cooler fires hint at energy efficiency
Experiment aboard ISS shows we should all chill out for cleaner engines
Brit amateur payload set to complete full circle around PLANET EARTH
Ultralight solar radio tracker in glorious 25,000km almost-space odyssey
NASA Mars rover FINALLY equals 1973 Soviet benchmark
Yet to surpass ancient Greek one, however
Famous 'Dish' radio telescope to be emptied in budget crisis: CSIRO
Radio astronomy suffering to protect Square Kilometre Array
BEST BATTERY EVER: All lithium, all the time, plus a dash of carbon nano-stuff
We have found the Holy Grail (of batteries) - boffins
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.