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The IT industry is seen as a more desirable place to work, thanks to the likes of Steve Jobs and Mark Zuckerberg and fondleslabs like the iPad.

Actually it's not quite so clear cut - 46 per cent of respondents to a recent survey believe the IT industry is seen as more attractive now than five years ago.

Personalities also help attract would-be geeks to the industry. The top five are:

1. Steve Jobs, Apple supremo

2. Mark Zuckerberg, CEO... bitch at Facebook

3. Michael Dell, boss of Dell

4. Steve Ballmer, Microsoft's Uncle Fester

Fifth place goes to Google co-founder Larry Page.

The numbers come from 5,500 responses to CWJobs User Profile Survey.

Respondents also listed brands in order of importance in making technology a desirable field to work in.

Top spot went to Google, then Apple with Microsoft in third place.

In terms of the technology which is drawing people to the trade, mobile development platforms were considered most important by 58 per cent of people. Forty-seven per cent mentioned social media, 34 per cent said cloud computing and 32 per cent cited 3D and animation. ®

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