Amazon launches book gifting service
As sure as there's a 'X' in 'Christmas'
Amazon has launched a new
moneymaker service: you can now send Kindle books as gifts to anyone with an email address, whether or not they own one of Amazon's lightweight e-readers.
There's now no need to leave your computer for holiday book-buying
The new program  allows you to choose e-gifts from among Amazon's 725,000-plus ebooks and fire them off to your chosen giftees, who can then read them on their Kindles, or by using Amazon's free e-reading apps for the Mac, PC, BlackBerry, plus iOS and Android devices  — with support for Windows Phone 7 "coming soon".
Should the recipient not appreciate Sarah Palin's subtle literary stylings in Going Rogue  — or, for that matter, the collected leftie wisdom in its Bizarro World  counterpart, Going Rouge  — they can exchange your well-meaning gift for an equal-value Amazon gift card .
Gift-giving for the lazy — no fiddling with wrapping paper or ribbon required — and another blow to your neighborhood bookseller. ®