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Unlucky for some: Sex.com sold for $13m

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Sex.com has been officially bought for $13m, after its skint owner Escom sold the domain through a deal brokered by Sedo, following an order issued by the US Bankruptcy Court in California.

Escom purchased Sex.com in 2006 for $12m plus $2m in equity, and the company had been hoping the sale of the domain via online auction house Sedo would attract $20m from a buyer.

But Escom clearly lacked the required wiggle room to grab its desired price tag.

“The process was finalised more quickly than usually expected for a high quality domain name, with the sale taking just three months to complete as opposed to the average of a year,” explained Sedo in a statement.

Still, the sale of Sex.com to new owner Clover Holdings Ltd has firmly placed the domain name in the record books, noted Sedo.

It said Sex.com knocked Slots.com, which was sold for $5.5m, off the 2010 top 10 list of most expensive domain name sales.

Unsurprisingly Sex.com, the history of which is riddled with more dramatic twists than Debbie Does Dallas, holds the record as the highest value domain sale to date. ®

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