Feeds

Yahoo! preps build-your-own-dynamic-website service

'The science of web technology' can be yours

New hybrid storage solutions

Yahoo! CEO Carol Bartz has indicated that her company is developing a service that will allow third-party websites to dynamically optimize their content using Yahoo!'s recently-revamped back-end infrastructure.

"[Optimizing and personalizing web content] doesn't scale with most companies," Bartz said during an appearance at the Web 2.0 Summit in downtown San Francisco. "We're looking at helping people manage their content...We think that through an ecosystem of web-publishing partnerships, we can help people not only with ad optimization, but with content optimization."

It's unclear how far along this project is. But it doesn't seem likely to arrive as a product any time soon.

In the past, Bartz said, Yahoo! was guilty of serving up pages that were too "static". But in recent years, as the company rolled out a common back-end infrastructure for all its web properties, this has changed. "Yahoo! pages stayed static way too long. They needed to have interactivity. They needed economy...and all those things in the Web 2.0 sphere...The science of web technology needs to be very personal," she said.

"You have to serve information that people find interesting and occasionally amusing and entertaining. To do that, you have to understand what they've been doing [in the past]. You have to make decisions and serve up to them not only different articles, but different ads and different placement on the page, really pushing personalization."

Yahoo!, she said, now serves about six million unique front pages each day, taking advantage of user data and machine learning as well as good old-fashioned human decision-making.

With the new service Bartz hinted at, the idea is to give third-parties access to the tools Yahoo! has built to solve the static-pages problem — Yahoo!'s "science of web technology," as she put it.

Just a few years ago, each of Yahoo!'s disparate properties ran on its own, separate infrastructure. But with the adoption of Hadoop and other distributed technologies, the company has moved to a more, well, Googly set-up. In September, Yahoo! unveiled a revamped Yahoo! News that's built atop the company's "Content Agility" platform, a single, global platform that houses all the company's content. All the company's news sites — across the world — now use a single codebase and a single (distributed) content repository, but each site can be customized not only for a particular region, but a particular user. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.