Feeds

Google chucks personal ratings to the Hotpot

Yelp, only more creepy

Boost IT visibility and business value

Google has launched Hotpot, a surprisingly Yelp-like service for collecting ratings of places, which will then use those ratings to personalise your search results.

Google Maps already provides reviews culled from around the web, and submitted by other Google users, but Hotpot goes a little deeper by tailoring its recommendations based on the places that you - and your friends – have rated highly. This of course assumes your friends aren't all busy rating things on Yelp and checking into FourSquare.

Hotpot is integrated with Google Maps for Mobile, the latest version of which comes with an Android widget allowing the user to express an opinion about a place without having to take the time to compose any prose or even run the application. The widget constantly shows the nearest Google Place, and the user can laud or damn the service within two taps. That rating is then used to judge what the user, and his mates, might prefer in future.

The social element of Hotpot is similar to Facebook Places, in that when your mates "like" a place you'll probably like it too, and might be encouraged to check it out. Hotpot takes that one stage further, removing the need for the user to exercise judgement by creating search results based on the ratings of friends. Hotpot isn't limited to "like" either: ratings range from Hate to Love, allowing all the expression of emotion that can be squeezed into a couple of clicks.

If your mates are all Google fans then you'll no doubt want to Buzz them about Hotpot post haste, if you haven't already. But if your social circle is not yet seduced by Google's social-networking side then you probably won't be tempted this time. But don't worry: Google will get you eventually... ®

Boost IT visibility and business value

More from The Register

next story
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.