Feeds

Ex-Google duo open wallets of angels and Ashton Kutcher

$1.2m from 21 faces

Boost IT visibility and business value

A pair of ex-Googlers working to simplify rapid-fire testing of website design have secured some power funding from Hollywood and Silicon Valley.

Their company, Optimizely, has attracted $1.2m in cash from 21 "angel investors", including Ron Conway, Steven Chen, Mitch Kapor, Joshua Schachter, and Steve Huffman.

Conway invested in Google, Ask Jeeves, and PayPal. Chen was co-founder and chief technology officer for YouTube. Kapor's the man behind Lotus 1-2-3 and the founding chair of Firefox shop Mozilla Corp – among other achievements. And Schachter built Delicious and Huffman created Reddit.

There's also a bunch of ex-Google names in the line up: Paul Buchheit, who created Gmail and - according to his Crunchbase profile - coined the Googly phrase "don't be evil," and Chris Sacca, who headed up Google's whitespaces TV spectrum initiative.

Also having a stab at Optimizely is cougar hunter turned Twitter hound and some-time actor Ashton Kutcher.

Optimizely is Kutcher's latest tech investment, having put his cash into Flipboard and Hipmunk and joined discovery engine Chomp as an advisor. The web got its pants in a twist last year when the increasingly tech-oriented Kutcher, currently the face of Nikon cameras in its TV ads in the US, raced - and beat - CNN to get one million followers on Twitter.

Optimizely is the baby of former Google Chrome product manager Dan Siroker and Google App Engine product manager Pete Koomen. It provides a web service that lets you create and run A/B tests on a web site. They claim you can also make changes using their service's point-and-click interface, without the need to re-engineer code.

The service is geared not towards hard-core coders. It aims for more line-of-business types who need to move JavaScript or CSS bits like graphics, buttons, text, or shopping carts around a page. The idea is that you can make changes and test changes, and also measure the results by analyzing the traffic.

Siroker, Optimizely's chief executive, worked as director of analytics for US president Barack Obama's 2008 presidential campaign. He claims to have increased online donations to Obama by more then $60m using the thinking behind Optimizely. ®

Best practices for enterprise data

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?