Feeds

Ex-Google duo open wallets of angels and Ashton Kutcher

$1.2m from 21 faces

Boost IT visibility and business value

A pair of ex-Googlers working to simplify rapid-fire testing of website design have secured some power funding from Hollywood and Silicon Valley.

Their company, Optimizely, has attracted $1.2m in cash from 21 "angel investors", including Ron Conway, Steven Chen, Mitch Kapor, Joshua Schachter, and Steve Huffman.

Conway invested in Google, Ask Jeeves, and PayPal. Chen was co-founder and chief technology officer for YouTube. Kapor's the man behind Lotus 1-2-3 and the founding chair of Firefox shop Mozilla Corp – among other achievements. And Schachter built Delicious and Huffman created Reddit.

There's also a bunch of ex-Google names in the line up: Paul Buchheit, who created Gmail and - according to his Crunchbase profile - coined the Googly phrase "don't be evil," and Chris Sacca, who headed up Google's whitespaces TV spectrum initiative.

Also having a stab at Optimizely is cougar hunter turned Twitter hound and some-time actor Ashton Kutcher.

Optimizely is Kutcher's latest tech investment, having put his cash into Flipboard and Hipmunk and joined discovery engine Chomp as an advisor. The web got its pants in a twist last year when the increasingly tech-oriented Kutcher, currently the face of Nikon cameras in its TV ads in the US, raced - and beat - CNN to get one million followers on Twitter.

Optimizely is the baby of former Google Chrome product manager Dan Siroker and Google App Engine product manager Pete Koomen. It provides a web service that lets you create and run A/B tests on a web site. They claim you can also make changes using their service's point-and-click interface, without the need to re-engineer code.

The service is geared not towards hard-core coders. It aims for more line-of-business types who need to move JavaScript or CSS bits like graphics, buttons, text, or shopping carts around a page. The idea is that you can make changes and test changes, and also measure the results by analyzing the traffic.

Siroker, Optimizely's chief executive, worked as director of analytics for US president Barack Obama's 2008 presidential campaign. He claims to have increased online donations to Obama by more then $60m using the thinking behind Optimizely. ®

Maximizing your infrastructure through virtualization

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.