Feeds

Ex-Google duo open wallets of angels and Ashton Kutcher

$1.2m from 21 faces

Top 5 reasons to deploy VMware with Tegile

A pair of ex-Googlers working to simplify rapid-fire testing of website design have secured some power funding from Hollywood and Silicon Valley.

Their company, Optimizely, has attracted $1.2m in cash from 21 "angel investors", including Ron Conway, Steven Chen, Mitch Kapor, Joshua Schachter, and Steve Huffman.

Conway invested in Google, Ask Jeeves, and PayPal. Chen was co-founder and chief technology officer for YouTube. Kapor's the man behind Lotus 1-2-3 and the founding chair of Firefox shop Mozilla Corp – among other achievements. And Schachter built Delicious and Huffman created Reddit.

There's also a bunch of ex-Google names in the line up: Paul Buchheit, who created Gmail and - according to his Crunchbase profile - coined the Googly phrase "don't be evil," and Chris Sacca, who headed up Google's whitespaces TV spectrum initiative.

Also having a stab at Optimizely is cougar hunter turned Twitter hound and some-time actor Ashton Kutcher.

Optimizely is Kutcher's latest tech investment, having put his cash into Flipboard and Hipmunk and joined discovery engine Chomp as an advisor. The web got its pants in a twist last year when the increasingly tech-oriented Kutcher, currently the face of Nikon cameras in its TV ads in the US, raced - and beat - CNN to get one million followers on Twitter.

Optimizely is the baby of former Google Chrome product manager Dan Siroker and Google App Engine product manager Pete Koomen. It provides a web service that lets you create and run A/B tests on a web site. They claim you can also make changes using their service's point-and-click interface, without the need to re-engineer code.

The service is geared not towards hard-core coders. It aims for more line-of-business types who need to move JavaScript or CSS bits like graphics, buttons, text, or shopping carts around a page. The idea is that you can make changes and test changes, and also measure the results by analyzing the traffic.

Siroker, Optimizely's chief executive, worked as director of analytics for US president Barack Obama's 2008 presidential campaign. He claims to have increased online donations to Obama by more then $60m using the thinking behind Optimizely. ®

Beginner's guide to SSL certificates

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.