Feeds

Social levelling with the iPad

The class destroyer

  • alert
  • submit to reddit

Internet Security Threat Report 2014

People with Fords wish they had BMWs; people with BMWs wish they had Porsches, and people with Porsches wish they had Ferraris.

Social class is alive, well and flourishing with cars, and also with clothes, with wrist watches, with holiday destinations, with all sorts of toys - but not with iPads.

If you can afford the iPad then you have one of the most desirable computing devices on the planet and are the equal of anybody else with one, whether they ride a bike, drive a Merc or Ferrari, or even fly a private jet.

Apple's sexy slab is the great equaliser, enabling a geek from Croydon to have a sensible and mutually respectful conversation with a billionaire from Vail. The iPad is a great leveller.

What other uber-desirable toy is so ridiculously classless and so affordable as the iPad? Of course it won't last, this commonality between billionaires, millionaires and salary drones, once the iPad becomes massively widespread and competing devices hit the streets.

But it will remain, like the BMW Mini and the original British Leyland Mini, a classless device.

That's a great design trick to pull off Mr Jobs, kind of a core thing for Apple you might say. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.