Feeds

Social levelling with the iPad

The class destroyer

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

People with Fords wish they had BMWs; people with BMWs wish they had Porsches, and people with Porsches wish they had Ferraris.

Social class is alive, well and flourishing with cars, and also with clothes, with wrist watches, with holiday destinations, with all sorts of toys - but not with iPads.

If you can afford the iPad then you have one of the most desirable computing devices on the planet and are the equal of anybody else with one, whether they ride a bike, drive a Merc or Ferrari, or even fly a private jet.

Apple's sexy slab is the great equaliser, enabling a geek from Croydon to have a sensible and mutually respectful conversation with a billionaire from Vail. The iPad is a great leveller.

What other uber-desirable toy is so ridiculously classless and so affordable as the iPad? Of course it won't last, this commonality between billionaires, millionaires and salary drones, once the iPad becomes massively widespread and competing devices hit the streets.

But it will remain, like the BMW Mini and the original British Leyland Mini, a classless device.

That's a great design trick to pull off Mr Jobs, kind of a core thing for Apple you might say. ®

The Essential Guide to IT Transformation

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Multipath TCP speeds up the internet so much that security breaks
Black Hat research says proposed protocol will bork network probes, flummox firewalls
Microsoft says 'weird things' can happen during Windows Server 2003 migrations
Fix coming for bug that makes Kerberos croak when you run two domain controllers
Cisco says network virtualisation won't pay off everywhere
Another sign of strain in the Borg/VMware relationship?
Forrester says Australia, not China, is next boom market for cloud
It's cloudy but fine down under, analyst says
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.