Feeds

It's Tier 1 vs Tier 2 in the HPC slugfest

Appro plays to niches

Beginner's guide to SSL certificates

SC10 When I first started attending industry trade shows, I was always surprised by the range and number of smallish players competing head-on against much larger industry leading companies. (Incidentally, at the first trade show I attended, the wheel edged out fire as the most disruptive technology on the floor.)

I used to wonder how these firms survived withering competition against the corporate titans who seem to have all the cards stacked in their favor. The big guys have name recognition, lots of different products, with big sales forces and even larger marketing budgets.

I learned over the years that bigger ain't necessarily better - at least not in every situation. The smaller companies survive and even thrive by catering to important niches in the market and delivering the right product faster than the big guys.

At SC10, I'm exploring this topic by spending some time with Appro, a second-tier HPC vendor who competes day in and day out with IBM, HP, Cray, SGI and Dell in the HPC arena.

In this video blog, Appro's VP of HPC Solutions Engineering, Steve Lyness, talks about how Appro competes and wins against the larger and more well-known name brands. He also talks about their premier big box, the Extreme-X supercomputer. He gets into the data sheet a bit towards the end, but it's understandable since he's closely connected to the product.

In upcoming video blogs, I'll be looking at some interesting Appro offerings to serve even "nichier" needs (I don't think "nichier" is a word, but I'm going with it anyway.)

One product offers more GPU-riffic goodness in 1U than anyone else in the market and the other can best be described as "gamers go Wall Street". These are more extreme products than you see from the major vendors but are still backed up by a substantial company - definitely an interesting combination. ®

Intelligent flash storage arrays

More from The Register

next story
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Stop the IoT revolution! We need to figure out packet sizes first
Researchers test 802.15.4 and find we know nuh-think! about large scale sensor network ops
DEATH by COMMENTS: WordPress XSS vuln is BIGGEST for YEARS
Trio of XSS turns attackers into admins
SanDisk vows: We'll have a 16TB SSD WHOPPER by 2016
Flash WORM has a serious use for archived photos and videos
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.