Image quality is very good. The TX-L37D28 is an LCD display featuring IPS technology and LED backlighting. Certainly, I was impressed by the bold colours and fine detail that it produced when watching programmes on BBC HD. The IPS feature gives it an impressively wide viewing angle, while the 24p playback and 100fps ‘intelligent frame creation’ produce smooth movement when watching films on DVD or Blu-ray.
Internet TV options
My only minor criticism here is that the TX-L37D28 doesn’t quite live up to Panasonic’s claims of 2,000,000: 1 contrast ratio, and the deep blacks could definitely have been a bit crisper. However, the overall picture quality is very good for a set in the sub-£1000 category. Audio output was quite respectable too, with just enough bass to add a bit of weight to the sound.
Could it be argued that if shop mode omits the ads, it is intentionally deceptive?
So let me get this straight, it's cheaply built, has an annoying UI (asking for conformation when you tell it to change channel? Sounds like a deal-breaker to me) and costs £900?! That sounds like a lot of wedge for a 37", and then when you've given them the best part of a grand for a TV they have the temerity to display adverts in the UI as well? What happened Panasonic, you used to be good.
The most annoying thing about Panasonic TVs is that it cuts off picture, sound - EVERYTHING - when you go into the EPG. Why??????????????????