Feeds

NetApp heads in same direction. Only faster

Array into the future

Internet Security Threat Report 2014

Like Mercedes spending €10m (£8.6m) to develop a new C-class that looks pretty much like the old one, NetApp is making a large announcement about the fact that its arrays can do more of the same, only faster and more simply.

NetApp wants to head faster into the cloud and virtualised data centres and has revved its mid-range and high-end controllers, added news SAS disk and solid state drives, improved its management and software licensing and crafted a pre-configured vBlock-like FlexPod for VMware with Cisco and VMware.

These things and their speeds and feeds are covered in individual stories. The overall story is that NetApp isn't introducing new hardware architectures or revolutionary software. Instead it is sticking to its unified storage architecture knitting and producing better and more capable products.

The NetApp view is that its competitors need multiple products and hardware designs to cover the same ground as its FAS 2000, 3200 and 6200 arrays and software offering Fibre Channel and iSCSI block storage and network-attached storage from the same product set.

NetApp vs its competition

It says its customers, like SAP, benefit from having a single NetApp storage environment to manage instead of the multiple products needed to span the same application areas from EMC, HDS, HP and IBM. CIOs want to support multiple workloads and customer groups from a single IT infrastructure composed of integrated servers, networks and storage, a flexible and shared infrastructure. SAP supports this point of view.

NetApp's first product step on that road is the FlexPod for VMware, a pre-configured stack product using Cisco UCS servers with VMware, the Nexus 5000 switch and its FAS3200 arrays. There are bound to be more. Like EMC, NetApp says integrated stacks need best-of-breed storage products and EMC partner Cisco and EMC subsidiary VMware have recognised the strength of NetApp's market position and joined with it to create the FlexPod.

NetApp's announcement should resonate well with its customers, though some might wish it was going further, faster, with its tiered storage. Overall, the company has been growing sales fast over the past year, due to its virtualisation strengths, and has now strengthened its hand in the integrated cloud data poker game, and wants to grow even faster.

EMEA boss Andreas Konig reckons it can be number one in the storage and data management market in Europe by 2012; it already is in Germany. That means its sights are still fixed on the old enemy, EMC, which is number one in Europe. If it does this, Konig says, then the world number one position will be well in sight, and why not? ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
DEATH by COMMENTS: WordPress XSS vuln is BIGGEST for YEARS
Trio of XSS turns attackers into admins
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.