Feeds

Facebook serves '23% of all US display ads'

Lords over Google, Microsoft, Yahoo!...

  • alert
  • submit to reddit

Intelligent flash storage arrays

Facebook now serves up more display ads than any other outfit on the US web, according to the latest numbers from market-research outfit comScore.

In the third quarter, comScore says, the social network topped all other publishers with over 297 billion display-ad impressions, which translates to 23.1 per cent of the market. Its closest competitor was Yahoo!, with 11 per cent. Google — with 2.7 per cent — sat below not only Facebook and Yahoo!, but also Microsoft and Fox.

At Google, text ads are still king.

But Google now sits above AOL. Earlier this month, during AOL's third-quarter earnings call, AOL boss and ex-Google man Tim Armstrong said that Mountain View and Facebook were "taking share in display advertising," and apparently, he was right.

But it seems Facebook is taking much more. Facebook’s market share has increased 13.9 percentage points since the third quarter last year, according to comScore. The display ads tracked by the research outfit include "static and rich media" ads, but not video ads, house ads, or ads that total less than 2,500 pixels in area:

comScore display ad numbers (Q3 2010)

Facebook is still private, so it's unclear how much the company is actually making. But the rumor is that the company will top $2 billion this year. Less than three years ago, Google famously said that social-networking sites weren't "monetizing well". But it seems Facebook has turned that corner. And then some. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
4chan outraged by Emma Watson nudie photo leak SCAM
In the immortal words of Shaggy, it wasn't me us ... amirite?
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.