Feeds

Google in shock 'we serve ads' claim

Ad giant slaps ad label on search ads

Internet Security Threat Report 2014

Google has re-labeled its ads. It now calls them ads.

On English language Google domains, the company's search ads are no longer labeled as "sponsored links," as they have been for roughly a decade. Instead, Google has made the shocking decision to call them what they are:

Google ads labeled as an ad

Google ad labeled as an ad

According to the company, it's also rolling out ad labels for search ads for all languages and domains. But it prefers to downplay the change. "We are always experimenting with the look and feel of our search result pages, including the delivery of relevant advertising," a company spokesperson said.

As Search Engine Land points out, Google is still using the "sponsored links" label on AdSense ads that turn up on Gmail and other sites.

The company was spotted testing its search-ad ad labels earlier this month. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.