Feeds

Google in shock 'we serve ads' claim

Ad giant slaps ad label on search ads

Security for virtualized datacentres

Google has re-labeled its ads. It now calls them ads.

On English language Google domains, the company's search ads are no longer labeled as "sponsored links," as they have been for roughly a decade. Instead, Google has made the shocking decision to call them what they are:

Google ads labeled as an ad

Google ad labeled as an ad

According to the company, it's also rolling out ad labels for search ads for all languages and domains. But it prefers to downplay the change. "We are always experimenting with the look and feel of our search result pages, including the delivery of relevant advertising," a company spokesperson said.

As Search Engine Land points out, Google is still using the "sponsored links" label on AdSense ads that turn up on Gmail and other sites.

The company was spotted testing its search-ad ad labels earlier this month. ®

Business security measures using SSL

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.