Feeds

US smartphones – Once you’ve had Android there’s no going back

Looking to the future on the verge of 4G

Eight steps to building an HP BladeSystem

Among those who chose a device in the last six months, Android took the lead in Q3, while RIM Blackberry and Apple iPhone are practically tied for second place.

smartphones graph

There are some ethnic and age differences in which parts of the US community is picking which handsets, and the owners of Android smartphones tend to be younger than those attracted by the other operating systems. But if those graphs continue, and we cannot see anything much getting in their way, then Android will rule for many prosperous years. What happens then to Apple and RIM are anyone’s guess.

We can perhaps draw two or three thoughts from this for the future. While it has taken about eight years for 3G technology to mature and come down in price enough to be properly harnesses by a wide range of consumers, that doesn’t mean that it will take that long again for 4G.

This generation wanted better, more sophisticated UI and a wider range of application availability, before devices had enough of an advantage over feature phones.

Prior to these smartphones, all the development was vested in a wide variety of handset vendors and operators, and now it is shared with the OS owners. So we reckon that 4G will happen faster, but there will still be a substantial transition period.

Also, at the beginning of 3G, there were very sparse Wi-Fi networks in place for data offload, and they are far more prevalent now and more handsets have WiFi than ever before.

But it is also worth understanding, that in the same way that there was no going back once everyone had a PC with Word, Powerpoint and Excel on it, there have been substantive lifestyle changes among consumers. So using the internet, and accessing Facebook or Twitter on your phone and having entertainment at your fingertips all the time, is now a brand in its own right. Youngsters do, oldsters don’t – it identifies who you are and a handset choice of today is like buying a car or deciding on what side of town you want to live. It says quite a lot about you.

And all that means is that consumers are ready for 4G data rates because many networks are creaking and they want more and more data on their phones.

Copyright © 2010, Faultline

Faultline is published by Rethink Research, a London-based publishing and consulting firm. This weekly newsletter is an assessment of the impact of the week's events in the world of digital media. Faultline is where media meets technology. Subscription details here.

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.