Feeds

Android wins devs' hearts and minds

Survey says: iPhone goes down in 2011

The Power of One Brief: Top reasons to choose HP BladeSystem

Mobile-app developers are gearing up for an Android push next year, with the rise of Google's mobile operating system likely to push iPhone app-development activity into second place behind the Mountain View juggernaut.

According to a survey released Thursday by mobile-ad firm Millennial Media, developed in conjuntion with the tech folks at Digiday and an analyst from Stifel Nicolaus, the iPhone accounts for 30 per cent of development effort in 2010, with Android accounting for 23 per cent.

Millennial Media mobile-apps survey

The iPhone remains the number-one platform of choice among developers — for now, at least

When asked about their plans for 2011, however, developers said that 29 per cent of their new-platform efforts would be devoted to Android devices, versus only 8 per cent for the iPhone.

Of course, since the iPhone already holds a lead in developers, its developer growth would naturally be lower than that of Android. But still, such a large disparity indicates that next year may see Android overtaking iPhone in the battle to win the hearts and minds of the all-important developer cadre.

Millennial Media mobile-apps survey

Windows Phone 7 accounting for 20 per cent of new dev activity? Hmm... We'll see

Apple shouldn't worry too much, though: the iPad will be embraced by 20 per cent more devs next year. iOS won't suffer a developer-defection hemorrhage, it appears.

Of particular interest among Millennial Media's figures is that Windows Phone 7 ranks equally with the iPad in the "What new platforms are you going to embrace?" race. Apparently Redmond is having some success in enticing devs with promises of riches and glory.

Millennial Media mobile-apps survey

Optimism, thy name is 'mobile-app developer'

And, speaking of riches, mobile devs see their futures as rosy, indeed. A full 31 per cent of those surveyed expect their revenues to increase by 100 per cent or more, and none of the survey respondents saw their revenue decreasing — although 2 per cent said it'd be flat.

There is, apparently, no economic distress in the land of mobile apps. ®

Bootnote

Millennial Media describes themselves as providing "mobile decisioning, serving and mediation platforms" to advertisers, publishers, developers, and mobile operators.

Yes, "decisioning".

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Do YOU work at Microsoft? Um. Are you SURE about that?
Nokia and marketing types first to get the bullet, says report
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.