Feeds

Google's 'Instant' search engine goes mobile

Gets busy on Android, Jesus Phone

  • alert
  • submit to reddit

Security for virtualized datacentres

Google has brought its "Instant" search engine to mobile devices.

On Thursday, the search giant rolled out a beta version of Google Instant for Android handsets, the Jesus Phone, and the iPod touch. Google Instant is the latest incarnation of the company's primary search engine. It serves up search-results pages as you type, trying to predict what you're looking for.

"Google Instant makes search faster by displaying not just predictions but actual search results as you type," the company said in a blog post. "This saves valuable time on a desktop browser, but wouldn’t it be great to have Google Instant on mobile devices, where each keystroke and page load is much slower and you frequently have just a moment to find the information you need?"

The trouble with Instant is that it's a bit busy, and you have to wonder if Google is narrowing what users ultimately search for, pushing them towards the lowest common search denominator.

On the desktop, where it launched earlier this fall, Google Instant is turned on by default for all users signed into their Google accounts. But on mobiles, users must actively flip it on — at least at the beta stage. If you're in the US and you visit google.com on an Android 2.2 handsets or an iPhone or iPod touch running Apple iOS 4, you'll see a link below the search box that lets you activate the tool.

The mobile incarnation of Google Instant takes advantage of new AJAX and HTML5 setups, with Google claiming a "big speed improvement."

Serving up more search results and more ads, Google Instant appears to be an effort to ultimately juice the company's revenues — but Google denies this is the case. According to an independent study, Google's search revenues increased almost 2 per cent in the two weeks following the introduction of the service. ®

Beginner's guide to SSL certificates

More from The Register

next story
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
Business is back, baby! Hasta la VISTA, Win 8... Oh, yeah, Windows 9
Forget touchscreen millennials, Microsoft goes for mouse crowd
SMASH the Bash bug! Apple and Red Hat scramble for patch batches
'Applying multiple security updates is extremely difficult'
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Lotus Notes inventor Ozzie invents app to talk to people on your phone
Imagine that. Startup floats with voice collab app for Win iPhone
'Google is NOT the gatekeeper to the web, as some claim'
Plus: 'Pretty sure iOS 8.0.2 will just turn the iPhone into a fax machine'
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.