Feeds

First Windows Phone 7 handsets sell out

Orange offering £20 for customer patience

Build a business case: developing custom apps

The first Windows 7 handsets are flying out of shops faster than they can be supplied.

Orange has started pre-booking for handsets, and is offering customers £20 HMV vouchers to help them cope with the wait while new stocks come in. Meanwhile, HTC and Samsung handsets are selling out as they fast as they can be shipped to the stores.

Quite where the problem lies isn't clear: a shortage of the AMOLED screens so beloved by Samsung has been fingered as causing problems with the Omnia 7, while HTC seems to be having some software problems with its pair of Windows Phone 7 handsets. But what is clear is that this isn't an artificial shortage created to give the impression of popularity, attractive as that explanation might be.

Operators are frustrated by the delays, knowing that consumers eager to get their hands on a new toy can be easily distracted by equally shiny competitors, though much of the press seems surprisingly unaware of Microsoft's new consumer focus.

Typical of this is News Factor, which quotes an analyst at Pund-IT explaining: "For business-centric devices like Phone 7 phones, a delay of a week or three seems a minor blip... it's unlikely that many executives go weeping to bed if they don't get their new smartphones in a timely manner."

Unfortunately Windows Phone 7 isn't aimed at executives, but at those who might otherwise pick up an iPhone. One might imagine that network operators wouldn't care either way, but competing platforms is always to their advantage, and Microsoft has promised that operator billing for applications is a possibility - more than Apple has ever offered.

It does appear that Windows Phone 7 is more popular than retailers or the networks anticipated, which will be welcome news in Redmond even if the manufacturers are struggling to meet that demand. ®

The essential guide to IT transformation

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.