Feeds

Microsoft's IE 8 'most widely used browser', rules ASA

Blighty ad watchdog kicks out 'misleading' complaint

Providing a secure and efficient Helpdesk

The UK’s advertising watchdog has ruled that Microsoft’s Internet Explorer 8 browser is the most widely used web surfing tool, following an investigation of one of the company's ads.

The Advertising Standards Agency (ASA) probed a complaint about an internet ad in which Microsoft said that Blighty surfers could “Download the most widely used browser for free at internetexplorer8.co.uk”.

MS ran the advert from May through to July this year, when the company’s IE 8 browser held a worldwide market share of 25.9 per cent compared with Mozilla’s Firefox 3.6, which grabbed a 15.9 per cent slice, according to Net Applications.

The complainant, who backed up their argument by referring to Net Applications’ data, challenged whether Microsoft’s claim was misleading and questioned if it could be substantiated, said the ASA.

“Microsoft noted the complainant had argued that… Firefox had a greater percentage share of the market than Internet Explorer 8.

"Microsoft explained that while the Internet Explorer 8 figure quoted by the complainant referred to Internet Explorer 8's share of the market, the Mozilla Firefox figure quoted by the complainant was the mean usage share of all different versions of Firefox, taken from six share monitoring businesses,” said the ASA.

Redmond successfully argued that the complainant’s market share source reasserted that IE 8 was the most widely used browser.

As a result, the ASA said it had not upheld the complaint, and would take no further action against Microsoft.

“We considered that readers were likely to interpret the claim ‘the most widely used browser’ as being specific to Internet Explorer 8, not as referring to all versions of Internet Explorer collectively, and to infer that Internet Explorer 8 was installed on more computers worldwide than any other browser,” said the ASA in a statement.

“We considered that Microsoft had provided evidence which demonstrated that that was the case. We therefore concluded that the claim that Internet Explorer 8 was ‘the most widely used browser’ had been substantiated and was unlikely to mislead.” ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.