Feeds

Apple to triple iTunes song sample length

But not for all tunes

  • alert
  • submit to reddit

The essential guide to IT transformation

Apple's CD-crushing, music industry–transforming iTunes music store will triple the length of many of its song samples from 30 to 90 seconds.

This move, which has been rumored for weeks, was first reported by the Symphonic Distribution blog on Tuesday, then confirmed by Cnet that evening.

The change was announced in a "Dear Label Representative" email sent to, well, representatives of music-distribution labels. The missive said in part: "We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States."

No mention was made of increasing the sample length in other countries — yet — but it's a safe assumption that negotiations with international labels to allow such an increase are underway.

The sample expansion has one limit, however: 90-second samples will only be allowed for iTunes offerings that are over two minutes and 30 seconds in length — a restriction that will keep the 30-second rule in force for classics such as Randy Newman's Political Science and Mama Told Me Not To Come, The Clash's London's Burning and White Riot, and the majority of The Ramones' oeuvre.

One quartet of lovable Liverpudlian moptops was also famous for the brevity of their offerings, especially in their early years, but negotiations that would allow The Beatles' catalog onto the iTunes Store have dragged on for years, with no end in sight.

Perhaps the greatest beneficiary of the extension — aside, of course, from the labels, which should see increased sales from increased sample lengths — are classical music aficionados. A 30-second sample of, say, Debussy's G minor Quartet or Boulez' Le Marteau Sans Maître can hardly give you a flavor of the entire work, while a 30-second clip of Waka Flocka Flame's "No Hands" should provide more than enough tunage to make an informed buying decision — although at 4:27, "No Hands" is now eligible for the full 90-second treatment. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?