Feeds

Apple to triple iTunes song sample length

But not for all tunes

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Apple's CD-crushing, music industry–transforming iTunes music store will triple the length of many of its song samples from 30 to 90 seconds.

This move, which has been rumored for weeks, was first reported by the Symphonic Distribution blog on Tuesday, then confirmed by Cnet that evening.

The change was announced in a "Dear Label Representative" email sent to, well, representatives of music-distribution labels. The missive said in part: "We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States."

No mention was made of increasing the sample length in other countries — yet — but it's a safe assumption that negotiations with international labels to allow such an increase are underway.

The sample expansion has one limit, however: 90-second samples will only be allowed for iTunes offerings that are over two minutes and 30 seconds in length — a restriction that will keep the 30-second rule in force for classics such as Randy Newman's Political Science and Mama Told Me Not To Come, The Clash's London's Burning and White Riot, and the majority of The Ramones' oeuvre.

One quartet of lovable Liverpudlian moptops was also famous for the brevity of their offerings, especially in their early years, but negotiations that would allow The Beatles' catalog onto the iTunes Store have dragged on for years, with no end in sight.

Perhaps the greatest beneficiary of the extension — aside, of course, from the labels, which should see increased sales from increased sample lengths — are classical music aficionados. A 30-second sample of, say, Debussy's G minor Quartet or Boulez' Le Marteau Sans Maître can hardly give you a flavor of the entire work, while a 30-second clip of Waka Flocka Flame's "No Hands" should provide more than enough tunage to make an informed buying decision — although at 4:27, "No Hands" is now eligible for the full 90-second treatment. ®

Security for virtualized datacentres

More from The Register

next story
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.