Feeds

Apple to triple iTunes song sample length

But not for all tunes

  • alert
  • submit to reddit

High performance access to file storage

Apple's CD-crushing, music industry–transforming iTunes music store will triple the length of many of its song samples from 30 to 90 seconds.

This move, which has been rumored for weeks, was first reported by the Symphonic Distribution blog on Tuesday, then confirmed by Cnet that evening.

The change was announced in a "Dear Label Representative" email sent to, well, representatives of music-distribution labels. The missive said in part: "We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States."

No mention was made of increasing the sample length in other countries — yet — but it's a safe assumption that negotiations with international labels to allow such an increase are underway.

The sample expansion has one limit, however: 90-second samples will only be allowed for iTunes offerings that are over two minutes and 30 seconds in length — a restriction that will keep the 30-second rule in force for classics such as Randy Newman's Political Science and Mama Told Me Not To Come, The Clash's London's Burning and White Riot, and the majority of The Ramones' oeuvre.

One quartet of lovable Liverpudlian moptops was also famous for the brevity of their offerings, especially in their early years, but negotiations that would allow The Beatles' catalog onto the iTunes Store have dragged on for years, with no end in sight.

Perhaps the greatest beneficiary of the extension — aside, of course, from the labels, which should see increased sales from increased sample lengths — are classical music aficionados. A 30-second sample of, say, Debussy's G minor Quartet or Boulez' Le Marteau Sans Maître can hardly give you a flavor of the entire work, while a 30-second clip of Waka Flocka Flame's "No Hands" should provide more than enough tunage to make an informed buying decision — although at 4:27, "No Hands" is now eligible for the full 90-second treatment. ®

SANS - Survey on application security programs

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.