Feeds

Twitter slips ads into user tweet streams

What a Hoot

Internet Security Threat Report 2014

Twitter is now slipping ads directly into user "tweet streams," those personal "timelines" of mini-messages that have so captivated certain portions of the world population.

On Monday, the company announced that it is now including "promoted tweets" – aka paid advertisements – in the timelines of those using HootSuite, a third=party Twitter client. Advertising Age, which first revealed the program, says the company will show similar ads if all goes according to plan on HootSuite.

Previously, promoted tweets only turned up in Twitter search results. The company also offers "promoted trends" – which pop up in the site's "trending topics," a list of the most popular subjects on the micro-blogging service – and "promoted accounts," which appear in the list of Twitter accounts the site suggests you should follow.

"Since their introduction, users have engaged with Promoted Products on Twitter at rates that far exceed typical forms of online advertising," the company said in a blog post. Naturally, it contends that adverting makes your life better. "This next phase will bring Promoted Tweets to a wider audience and help even more people discover interesting accounts, people and information they may otherwise have missed."

Asked to comment on the change, the company referred us back to the blog post.

Twitter is selling the ads, according to Advertising Age, and HootSuite gets a cut. ®

Security for virtualized datacentres

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.