Feeds

Twitter slips ads into user tweet streams

What a Hoot

Remote control for virtualized desktops

Twitter is now slipping ads directly into user "tweet streams," those personal "timelines" of mini-messages that have so captivated certain portions of the world population.

On Monday, the company announced that it is now including "promoted tweets" – aka paid advertisements – in the timelines of those using HootSuite, a third=party Twitter client. Advertising Age, which first revealed the program, says the company will show similar ads if all goes according to plan on HootSuite.

Previously, promoted tweets only turned up in Twitter search results. The company also offers "promoted trends" – which pop up in the site's "trending topics," a list of the most popular subjects on the micro-blogging service – and "promoted accounts," which appear in the list of Twitter accounts the site suggests you should follow.

"Since their introduction, users have engaged with Promoted Products on Twitter at rates that far exceed typical forms of online advertising," the company said in a blog post. Naturally, it contends that adverting makes your life better. "This next phase will bring Promoted Tweets to a wider audience and help even more people discover interesting accounts, people and information they may otherwise have missed."

Asked to comment on the change, the company referred us back to the blog post.

Twitter is selling the ads, according to Advertising Age, and HootSuite gets a cut. ®

Intelligent flash storage arrays

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.