Feeds

BBC radio chief: You may experience a little pain (but not much)

Davie acknowledges FM loyalty

Top three mobile application threats

Tim Davie, the BBC's director of audio and music, has spelled out the difficulty of the digital switchover in an intriguing interview.

"People love radio. They are very happy with their FM radio. Why on earth would you change?" asked Davie.

DAB simply doesn't offer a clear enough choice. The answer, he said, was unique content, and more capable radio sets. Davie was being interviewed on BBC Ulster.

The interviewer asked why Davie couldn't give DAB radio a filip by taking popular shows – such as The Archers – and running them exclusively on DAB.

"Imagine my inbox!" exclaimed Davie, as he explained that the BBC was obliged to provide universal service to licence fee payers. "The strategy for digital, where we are taking things away, is not going to work."

"My approach would very much be that I do want you to feel a bit of pain for not having a digital radio, but that pain is not about not getting The Archers, or not getting Chris Moyles. It’s about: ‘You could get a bit more over here’, or ‘There’s a bit of [Radio] 4 Extra over here that you could really do with’ – and that’s what television did with some of those channels," he said [transcript]

Davie also talks about internet radio, and the new RadioPlayer. He describes it as a sort of YouView for radio. This would be without YouView's Stalinist mandates on DRM and branding. It's a set of specifications anyone can play with.

Davie's background as a marketing manager at Pepsi (and before that a marketer at cosmetics giant Procter & Gamble, working on male toiletry brands) earned him sniffy comments from BBC insiders. But he seems to be refreshingly more pragmatic than many BBC or radio industry insiders.

Perhaps the Beeb should employ more staff with real world commercial experience, rather than bureaucrats seasoned in departmental in-fighting. ®

Build a business case: developing custom apps

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.