Feeds

BBC radio chief: You may experience a little pain (but not much)

Davie acknowledges FM loyalty

Intelligent flash storage arrays

Tim Davie, the BBC's director of audio and music, has spelled out the difficulty of the digital switchover in an intriguing interview.

"People love radio. They are very happy with their FM radio. Why on earth would you change?" asked Davie.

DAB simply doesn't offer a clear enough choice. The answer, he said, was unique content, and more capable radio sets. Davie was being interviewed on BBC Ulster.

The interviewer asked why Davie couldn't give DAB radio a filip by taking popular shows – such as The Archers – and running them exclusively on DAB.

"Imagine my inbox!" exclaimed Davie, as he explained that the BBC was obliged to provide universal service to licence fee payers. "The strategy for digital, where we are taking things away, is not going to work."

"My approach would very much be that I do want you to feel a bit of pain for not having a digital radio, but that pain is not about not getting The Archers, or not getting Chris Moyles. It’s about: ‘You could get a bit more over here’, or ‘There’s a bit of [Radio] 4 Extra over here that you could really do with’ – and that’s what television did with some of those channels," he said [transcript]

Davie also talks about internet radio, and the new RadioPlayer. He describes it as a sort of YouView for radio. This would be without YouView's Stalinist mandates on DRM and branding. It's a set of specifications anyone can play with.

Davie's background as a marketing manager at Pepsi (and before that a marketer at cosmetics giant Procter & Gamble, working on male toiletry brands) earned him sniffy comments from BBC insiders. But he seems to be refreshingly more pragmatic than many BBC or radio industry insiders.

Perhaps the Beeb should employ more staff with real world commercial experience, rather than bureaucrats seasoned in departmental in-fighting. ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.