Feeds

BBC radio chief: You may experience a little pain (but not much)

Davie acknowledges FM loyalty

Beginner's guide to SSL certificates

Tim Davie, the BBC's director of audio and music, has spelled out the difficulty of the digital switchover in an intriguing interview.

"People love radio. They are very happy with their FM radio. Why on earth would you change?" asked Davie.

DAB simply doesn't offer a clear enough choice. The answer, he said, was unique content, and more capable radio sets. Davie was being interviewed on BBC Ulster.

The interviewer asked why Davie couldn't give DAB radio a filip by taking popular shows – such as The Archers – and running them exclusively on DAB.

"Imagine my inbox!" exclaimed Davie, as he explained that the BBC was obliged to provide universal service to licence fee payers. "The strategy for digital, where we are taking things away, is not going to work."

"My approach would very much be that I do want you to feel a bit of pain for not having a digital radio, but that pain is not about not getting The Archers, or not getting Chris Moyles. It’s about: ‘You could get a bit more over here’, or ‘There’s a bit of [Radio] 4 Extra over here that you could really do with’ – and that’s what television did with some of those channels," he said [transcript]

Davie also talks about internet radio, and the new RadioPlayer. He describes it as a sort of YouView for radio. This would be without YouView's Stalinist mandates on DRM and branding. It's a set of specifications anyone can play with.

Davie's background as a marketing manager at Pepsi (and before that a marketer at cosmetics giant Procter & Gamble, working on male toiletry brands) earned him sniffy comments from BBC insiders. But he seems to be refreshingly more pragmatic than many BBC or radio industry insiders.

Perhaps the Beeb should employ more staff with real world commercial experience, rather than bureaucrats seasoned in departmental in-fighting. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
DVLA website GOES TITSUP on day paper car tax discs retire
Welcome to GOV.UK - digital by de ... FAULT
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.