Feeds

BBC radio chief: You may experience a little pain (but not much)

Davie acknowledges FM loyalty

Secure remote control for conventional and virtual desktops

Tim Davie, the BBC's director of audio and music, has spelled out the difficulty of the digital switchover in an intriguing interview.

"People love radio. They are very happy with their FM radio. Why on earth would you change?" asked Davie.

DAB simply doesn't offer a clear enough choice. The answer, he said, was unique content, and more capable radio sets. Davie was being interviewed on BBC Ulster.

The interviewer asked why Davie couldn't give DAB radio a filip by taking popular shows – such as The Archers – and running them exclusively on DAB.

"Imagine my inbox!" exclaimed Davie, as he explained that the BBC was obliged to provide universal service to licence fee payers. "The strategy for digital, where we are taking things away, is not going to work."

"My approach would very much be that I do want you to feel a bit of pain for not having a digital radio, but that pain is not about not getting The Archers, or not getting Chris Moyles. It’s about: ‘You could get a bit more over here’, or ‘There’s a bit of [Radio] 4 Extra over here that you could really do with’ – and that’s what television did with some of those channels," he said [transcript]

Davie also talks about internet radio, and the new RadioPlayer. He describes it as a sort of YouView for radio. This would be without YouView's Stalinist mandates on DRM and branding. It's a set of specifications anyone can play with.

Davie's background as a marketing manager at Pepsi (and before that a marketer at cosmetics giant Procter & Gamble, working on male toiletry brands) earned him sniffy comments from BBC insiders. But he seems to be refreshingly more pragmatic than many BBC or radio industry insiders.

Perhaps the Beeb should employ more staff with real world commercial experience, rather than bureaucrats seasoned in departmental in-fighting. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.