Feeds

Stay at home and watch telly, trade bodies urge Brits

That's what your peers are doing, sheeple

Security for virtualized datacentres

In a desperate application of herd-mentality tactics, home entertainment trade organisations are once again trying to persuade us to buy more kit and content by telling us that's what almost everyone else is doing.

Today, for example, the British Video Association (BVA) highlighted an online survey conducted by pollster YouGov which reveals that half of us have invested heavily in HDTVs and such to "re-create that cinema at home experience".

But as soon as the spending cuts begin to bite, we'll all be entering "High Def Hibernation" seeking entertainment at home rather than elsewhere.

Not that this entirely good news for the purveyors of pre-recorded content who make up the BVA's membership. While 28 per cent of those surveyed said they had bought an HDTV during the past two years, 20 per cent a games console and 17 per cent a cable, satellite or HD service, only ten per cent have adopted Blu-ray Disc.

And only ten per cent claimed they were spending more time in front of all this kit because it's cheaper than going out. Which rather puts the bullet into the BVA's 'staycation' claim.

Freeview recently cited a YouGov survey of 2000-odd individuals - almost certainly the same one mentioned by the BVA - which gloomily forecasts hefty belt-tightening by Brits as they prepare to enter the new era of austerity. Though it could be because they've bought so much hardware in the past two years, as the BVA notes.

The digital TV marketing company spins this as a shift away from spend, spend, spend to a focus on the things in life that are free - like the free-to-air broadcasts it promotes.

Among the "most popular ways to save money" apparently highlighted by economising punters is watching "free TV channels instead of paying for subscription TV", though we note this comes in at number four in the list, well behind cooking at home, preparing your own lunch and not going to the pub as often.

Neither organisation notes that the damp, cold British winter might have something to do with the population's reluctance to go out. Or that a plan to spend less on new kit means that we won't be all buying all that 3D equipment the manufacturers have been trying to flog us this year. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
Turn OFF your phone or WE'LL ALL DI... live? Europe OKs mobes, tabs non-stop on flights
Airlines given green light to allow gate-to-gate jibber-jabber
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.