Feeds

Virgin Media begins 100Mb upgrades

Getting faster very slowly

Secure remote control for conventional and virtual desktops

Virgin Media today said it will begin increasing the maximum downstream broadband speed available via its network to 100Mbit/s, and maximum upload speed to 10Mbit/s.

The gradual programme will take more than 18 months to cover the country, it said, and is due for completion in mid-2012. The first areas scheduled for upgrade, in December, are in London, the South-East and Yorkshire.

It follows small-scale trials, which Virgin Media said "found internet usage increased exponentially", compared to the current 50Mbit/s top package.

"We have already seen a massive uptake in the number of customers watching video rich services and bandwidth hungry high definition programmes and clips," said CEO Neil Berkett.

The 100Mbit/s service will come with a new Virgin Media-branded combined cable modem and 802.11n router. It will launch at £45 per month as a standalone package, or £35 with an £11.99 per month phone line. The current top package costs £38 per month on its own.

The slow pace of the work - it'll take longer than the upgrade to 50Mbit/s, which required more radical changes to the network - suggests demand for increased speeds may not be quite as strong as claimed, however.

Nevertheless, Virgin Media is keen to press its technological advantage over BT. The national telco is currently upgrading two-thirds of its network to offer its faster "Infinity" broadband, but two thirds of those new lines will offer theoretical maximum downloads at 40Mbit/s. The typical reality is likely to be closer to just 25Mbit/s.

Virgin Media was able to call on the services of PR-man-turned-PM David Cameron today to help fluff its news.

"We want to see superfast broadband brought to peoples' homes and businesses right across the country and this exciting news takes us a step closer towards reaching that goal," he said.

The firm is taking pre-registrations for 100Mbit/s service from today on its website.

The announcement came alongside strong third quarter financial results for Virgin Media. Compared to the same period last year, revenues were up 6.4 per cent to £978m, and operating profit up 11 per cent to £387.3m. It gained 14,100 net new cable subscribers, below expectations, but more than 62 per cent of customers are now on triple-play packages of broadband, phone and TV, which helped increase ARPU.

The full report is here. ®

Beginner's guide to SSL certificates

More from The Register

next story
You! AT&T! The only thing 'unlimited' about you is your CHEEK, growl feds
Man, we did everything but knock on their doors - carrier
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Watch out, Samsung and Apple: Xiaomi's No 3 in smartphones now
From obscurity to selling 19 million mobes a quarter
Brazil greenlights $200m internet cable to Europe in bid to outfox NSA
Only one problem: it won't make the slightest difference. And they know it
Wanna hop carriers with your iPad's Apple SIM? AVOID AT&T
Unless you want your network-swapping tech disabled for good, that is
Knocking Knox: Samsung DENIES vuln claims, says mysterious blogger is a JOKER
But YES, system does store encryption key on the device
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.