Feeds

Sony UK fuels Christmas cheer with VAT back promo

Beat the VAT rise

Build a business case: developing custom apps

Sony UK is running a VAT back promo with most of the UK's consumer electronics retailers in the Christmas run-up.

In other words you claim a 17.5 per cent discount on a bunch of gadgets bought between 28 October and 24 December. You have until 31 January to claim the cash back from Sony.

The scheme includes "all 3D televisions and Blu-ray products, full high-definition AVC Handycams and selected digital cameras, Readers, VAIO netbooks and iPod docks".

Which is nice. Let see if other consumer electronics vendors follow suit.

Some retail analysts are already anticipating a mini-sales boom in the Christmas season, with consumers rushing to buy stuff before the VAT rise to 20 per cent in January 2011.

Sony says its consumer revealed that the VAT rise is a major concern for consumers, especially in the run up to Christmas.

The company has build a dedicated VAT Back website, detailing what, where and when. And you should be seeing plenty of ads on the TV soon enough, especially if you watch X Factor.

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
End of buttons? Apple looks to patent animating iPhone sidewalls
Filing suggests handset with display strips
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.