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Pizza Express gets iPod makeover

Noise testing booth

The essential guide to IT transformation

Pizza Express is experimenting with a restaurant format featuring booths that reduce noise and include personal iPod docks.

Margherita munchers in the Richmond branch can now plug in their iOS devices to control the lights and press their own button to signal service or ask for a bill.

PizzaExpress New Seating

Say cheese

Designer Ab Rogers worked with acoustics expert Professor Sergio Luzzi to create the parabolic booths, which use sound absorbent materials similar to those found in the Royal Albert Hall.

The chairs were developed in response to research indicating that 84 per cent of British diners have had meals ruined by excessive noise.

PizzaExpress New Seating

How it works...

Opened last week, the Richmond Pizza Express will serve as a "Living Lab", where public feedback will shape the new look of Pizza Express restaurants from 2011. ®

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