Feeds

Bling brings Facebook likes into meatspace

FourSquare gets sticky interactivity too

Intelligent flash storage arrays

Bling Nation, which makes the mobile commerce stickers so beloved by Facebook, has integrated itself with Facebook preferences, which are now now available by tapping a phone on the counter.

This is assuming that phone is equipped with a Bling Nation sticker, naturally. Such stickers are normally used for the company's pre-paid proximity-payment system, but NFC World reports that from next month the sticker can be used to register Facebook likes, as well as checking into Foursquare locations, simply by waving the sticker (and/or phone) near an on-counter reader.

The platform is called FanConnect, and will be launched in San Francisco next month, but it was announced at the PayPal X development conference, where one of Bling's CEOs explained why companies would want to get their customers tagging:

FanConnect allows brick-and-mortar businesses to take advantage of the growing number of consumers using social networks to shop by engaging their best customers and turning them into fans at checkout.

Apparently customers shouldn't be worried about their privacy as "no personal information is stored on the tag"... which is like saying it doesn't matter if Google tracks your searches 'cos no data is stored in your browser - clearly meaningless.

Bling Nation uses stickers based on N-Mark* technology, so the tag is powered through induction from the reader - significantly limiting the range at which tags can be read. The tag only contains a membership number anyway, more like a credit card number than an electronic wallet, so theft and fraud are dealt with in a similar way.

Facebook is a big fan of Bling Nation, having already issued local staff with stickers to try out the service, and sees radio tags as a useful way to expanded its influence from the virtual world into the real one.

* N-Mark is the official name what we used to call Near Field Communications, as the latter term is now apparently too generic. ®

Intelligent flash storage arrays

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.