Feeds

Nielsen cops to iPad stat cock-up

Fewer iPad download virgins

Secure remote control for conventional and virtual desktops

The customarily competent media-survey firm, The Nielsen Company, has backtracked on its startling claim that one-third of all iPad users have never download an app. The company now says that the number of download virgins is fewer than one in ten.

"This article and the related download have been amended to reflect updates to the percentage of iPad users in the survey downloading apps," now reads a post on the company's blog describing the study in which the download stats appear.

The "related download" to which Nielsen's brief update notification refers is a précis of the survey firm's recent study, released last week, entitled "Connected Devices: Does the iPad Change Everything?" When it was first released, that "fact sheet" [sic] included a chart that looked like this:

Nielsen's original iPad app-download chart

Nielsen's original take on iPad app-download stats

That chart has since been amended, and now looks like this:

Nielsen's updated iPad app-download chart

'Did we say 32 per cent? Excuse us — we meant 9 per cent'

Face, meet egg. Not only does Nielsen come out looking foolish in this cock-up, but so do the BBC, MSNBC, InformationWeek, Wired, and many other media outlets — including The Reg — that reported the original figures.

How did Nielsen manage to first misstate the number of iPad download virgins by a massive 350 per cent? What prompted them to restate their figures? Did they receive a phone call from some Cupertinian corner office?

We've asked Nielsen to comment on their turnaround, but didn't immediately receive an answer any more satisfying than "we'll get back to you." ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.