Feeds

Googlenet traffic now 6% of interwebs

Dwarfs all ISPs but one

Top three mobile application threats

Google now handles more interwebs traffic than all but one of the world's ISPs, after gaining more than one per cent of the net's total traffic over the past nine months, according to data from network-security outfit Arbor Networks.

In a blog post, Arbor chief scientist Craig Labovitz dubbed this a record traffic gain. "In their earnings call last week, Google announced a record 2010 third-quarter revenue of $7.29 billion," he said. "This month, Google broke an equally impressive Internet traffic record — gaining more than 1% of all Internet traffic share since January. If Google were an ISP, as of this month it would rank as the second largest carrier on the planet."

Labovitz did not name the largest tier-one ISP. And when we've asked him to divulge such information in the past, he has declined, citing "commercial reasons."

Of course, Google is a bit different from a tier-one ISP. ISPs handle traffic from myriad sources — including Google. The Googlenet handles only Google traffic.

According to Labovitz, Google now represents 6.4 per cent of all internet traffic. He also says that 70 per cent of Google's traffic is now delivered directly to consumer networks — an increase of 5 to 10 per cent from last year. The only major ISPs without direct Google peering, Labovitz said, are several tier-ones and government-run telecommunications agencies (PTTs), which may be legally prohibited from settlement-free peering.

Googlenet dwarfs all but one ISP

As Google expands its worldwide network data centers and colocates public exchanges across the globe, it also continues to deploy its Google Global Cache (GGC) servers inside consumer networks. If Labovitz includes traffic offloaded by GGC serves, Google's traffic may be somewhere between 8 and 12 per cent of all net traffic.

The net as a whole is growing, too — but not as fast as Google. "Keep in mind that these numbers represent increased market share," Labovitz says. "Google is growing considerably faster than overall Internet volumes which are already increasing 40 to 45% each year."

The Googlenet now spans about 36 data centers worldwide, and the company plans the expand its private network to between one million and 10 million servers, encompassing 10 trillion directories and a quintillion bytes of storage and spanning “100s to 1000s” of locations around the world. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.