Feeds

Apple to sell 420,000 11.6in MacBook Airs this quarter

Analyst weighs up the new portable

Mobile application security vulnerability report

Apple's 11.6in MacBook Air will be the most popular model of the company's new skinny laptop line-up, which, in toto, will amount to 17 per cent of Apple's Mac sales in the current quarter.

So says one Mingchi Kuo, head of investment house Concord Securities research team, according to a report from Chinese-language paper Commercial Times by way of DigiTimes.

Kuo reckons Apple will sell 4.1m Macs this quarter - it sold 3.9m in the last one, the fourth quarter of its 2010 financial year.

So that's just under 700,000 MacBook Airs sold between now and the end of the year. Kuo believes 60 per cent of them will be 11.6in models - just under 420,000 - which sets up an interesting dynamic with iPad sales.

Ownership of an 11.6in MacBook Air and an iPad aren't mutually exclusive, but arguably one of the two is suffcient as a second computer for comms duties and media consumption.

This is the first time Apple has had two such closely competing offerins, and it will interesting to see how the numbers play out through Q4. Will the two products canibalise each others' sales, or will Apple - as presumably it hopes - neatly command both segments of the market by covering all the bases? ®

Boost IT visibility and business value

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.